Is Noonday Collection a Scam? Accessories Pyramid Scheme in Disguise?!

Welcome to our Noonday Collection Review!

I am guessing you have been approached by a friend or family member who is telling you that you can make money with Noonday Collection, right?

But there is part of you that is wanting to know a little bit more about this company before you sign up, or you are even questioning whether Noonday Collection is a scam?

If that is you, then you are definitely in the right place.

First off, it’s great to see that you’re doing your research before buying into any “seemingly good” product.

That’s how you avoid scams and find only legitimate ways to make money online!

To be completely transparent with you, we’re not associated with Noonday Collection in any form.

We’re not here to pitch or sell you anything. 

Instead, we want to reveal to you all the information you will need to know about Noonday Collection, including some background information, how much it is to join, a breakdown of their compensation plan and what products they offer. 

We will also tell you how you are supposed to make money from Noonday Collection too.

Let’s get into our Noonday Collection review…

Noonday Collection Review Summary

Product Name: Noonday Collection

Founder: Jessica Honneger

Product Type: Jewelry & Accessory MLM Company

Price: $199 – $699 + $9.99/month

Best For: Those Already Established in The Jewelry market

noonday collection logo

Summary:  Noonday Collection is an MLM or Multi-Level Marketing company that works in the Jewellery & Accessory Industry.  It is an established business with a good collection of products and does operate a legit MLM business model.

However, there are a number of reasons why we would not recommend this as a business opportunity.  Chief among these is the difficulty relating to success within MLM.  We also found it extremely difficult to get hold of information about their Compensation plan.  MLM compensation plans are normally quite difficult to grasp, but not finding one was a new one on us.  We also couldn’t find an income disclosure document, which begs the question on what are they trying to hide from you.

The start up costs are high, and unless you are really good at sales and recruitment, we feel this will be a very difficult business opportunity.

MLM has a really low success rate, and only ever benefits the people at the top of the pile.  If you are someone who can climb to the top, you might find this an ideal fit.  But for the rest of us, we have a better recommendation…

Rating: 45/100

Recommended? No

Table of Contents

What is Noonday Collection?

I want to be clear from the start, it is the business model that I feel is the problem and that is because it is MLM and mirrors a Pyramid Scheme too much.

But when you start digging into what Noonday Collection represents – it looks like a fanastic business.

Started back in 2010 by Jessica Honegger, it is now an established brand with an A+ Rating on BBB and is a member of the Direct Selling Association (DSA).  This gives it all great feedback about the business itself and pulls away from the Scam tag.

They offer a range of Jewellery & Accessories for you to buy and have a charitable side where they work with people in various poorer countries and sell their products for them.

It was in 2011, that the business opportunity came about and that is what they call their Ambassador program.

This is the business opportunity we are reviewing to see whether it is worthwhile.  As far as the products go, you would need to check out their website to see if they are something you might buy for yourself as we feel Noonday Collection has an honourable side, with the charity work.

But the problem with the business model is that it follows the MLM model.  MLM has a really low success rate, and you would need to be fantastic at sales to make this a full-time income opportunity.  More on that later, let’s get into the products they offer.

Noonday Collection Product Line

Noonday Collection offers a line of various jewellery and accessory products including:

  • Necklaces
  • Bracelets
  • Earrings
  • Ring Bags
  • Scarves
  • Accessories
  • Seasonal Collections
  • Loads more

At a guess, there are more than 100 different items in their range, and the prices range from $14 to over $120.

The prices seem fair, although I am no expert on jewellery.  But I think the fact that a number of these items come from artists in poorer countries could be a good selling point.

The quality seems pretty good and the reviews are positive.

How Do You Make Money at Noonday Collection?

Let’s get into the details around their business opportunity.  Becoming an Ambassador (distributor) gives you two routes to make money with Noonday Collection.  As with most MLM’s, you can either:

  1. Directly sell the products to other individuals and earn a commission on the sale
  2. Recruiting other people to become an ambassador (distributor) as your downline, and earning residual income from them meeting certain criteria and you earning certain criteria

Naturally, the money is in option 2.  But that doesn’t mean it is the right choice for many people.  Many do not realise how difficult it is to sell these products to other people to meet the criteria, how much you need to spend to get started and how much competition you will be up against because there are plenty of other people in your area trying to do the same thing.

If you take the Jewellery niche alone, there are other MLMs that have distributors trying to sell these products or recruit new people into their downline.  Examples include Touchstone Crystal, Stella and Dot, Vantel Pearls, Origami Owl, Paparazzi Accessories, to name a few.

Whether you decide to choose option 1 or option 2 or both, this is going to be a really difficult route.  Let alone, the expensive start-up costs you will need to spend to get started…

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Getting Started with Noonday Collection

Joining Noonday involves you spending money on one of their starter kits and paying a monthly fee.

The 3 Starter Packs are:

  1. The Basic ($199)
  2. The Essentials ($349)
  3. The Luxe ($699)

The more you spend, the more products you receive.  You will also get some training materials and marketing materials.

The next cost is a monthly fee of $9.99.  This gives you access to:

  • A personal e-commerce website
  • Web office to manage your business
  • On-demand training courses
  • Digital marketing materials to book shows and sell
  • Top Rated customer service team

But there is also an additional cost that you will need to commit to.  This is common amongst direct selling businesses and that is that you will need to throw a “trunk show” every six months.  But not only do you need to throw this party to try and shift some products, but you are going to need to earn at least $300 at each of these parties to remain an active member.

I have found their Ambassador Policy from 2017, if you want more detail about their business opportunity.  Click here to read it.

Noonday Collection Compensation Plan

MLM Compensation Plans are not the simplest to understand, many are really complicated and confusing.  But in the case of Noonday Collection, it is impossible to find.  They do not display their compensation plan on their website, as they prefer for you to hear it from someone already in their plan.  This comes out as a red flag to me, it means the person who is trying to recruit you might not give you the full details of the compensation plan, so you don’t question whether to join or not.

Through a bit of digging and doing some research, we have been able to find some of the compensation plan and we will detail it for you here.

Affiliate Ranks

MLM’s usually have a ranking system, where the more you sell or the more people you recruit, the higher up the ladder you are.  Hit the goals they set and you climb up.

The bonuses as you climb up include larger commission rates and a one-time bonus each time you level up.

Commission Eligibility

To be eligible to receive commissions you need to hold a “trunk show” or a party/event where you sell Noonday Collection products to people once every 6 months.

At this show, you must achieve at least $300 in sales and have at least 3 different orders.

Retail Sales

This is commission from the sales you make by selling directly to customers.  You can earn between 20% to 30% on these sales.

Residual Commissions

Residual Commissions is where it starts to look like a Pyramid Structure and gets likened to a Pyramid Scheme. This is because it tends to look a little like this:


The residual commissions come from you building up a team under you called your downline.

You earn a certain percentage on all sales made from the team below you and at Noonday you earn between 5% – 10% of those sales.

How much you earn will depend on your affiliate rank and the size of the team below you and how well they do too.  We will talk about whether Noonday Collection could be considered a Pyramid scheme shortly.

Smaller Bonuses

At a typical MLM, most commissions are made from increasing your rank, getting retail sales and your residual commissions.

Noonday also offers some smaller bonuses too, although as it is hard to get concrete information on their compensation plan we can only guess what these are.

Related Post: How to Increase MLM Sales – Effective Tips to Improve Network Marketing Success

Is Noonday Collection a Pyramid Scheme

It is hard to deny that there are elements of a Pyramid Scheme with any MLM. It always comes from the recruitment side, as you have to build up a team under you and the more you recruit and the higher you get, the more likely you are to earn money.

Pyramid Schemes always benefit the very few who can climb to the top of the pyramid and always cause the people at the bottom of the pile to lose money and ultimately fail.


That is why a pure Pyramid Scheme is illegal.  The FTC are actively seeking them out and have even closed down programs that have been deemed a Pyramid Scheme or don’t offer enough value, examples include Digital Altitude & MOBE.

But, the difference between a legit MLM opportunity and a Pyramid Scheme is that a legit MLM offers real products and services and recruitment is not the only opportunity to make money.

This is what Noonday Collection offers.  You can choose to just buy the products for yourself, buy and sell the products or explore the recruitment side or do all three.

It does have elements of a pyramid scheme, on the side of the recruitment side.  But it is not the only option open to you and that is why we can say it isn’t a Pyramid Scheme, but a legit MLM opportunity.

Having said that, it doesn’t mean it is going to be an easy route to making money online.

Success Will Be Hard at Noonday Collection

The reason we know that Success will be hard to achieve is because there is a track record with MLM schemes.  There is such an emphasis on the recruitment side to make money and ultimately 99% of people who join an MLM business opportunity end up losing money.

To be successful, you are going to need to be one of the very few who can be on top of the pyramid with a huge network of direct sellers under you all making money for you to make money.

Have you got the network already to start promoting the products or the business opportunity? Are you going to be able to build up a network of hundreds of direct sellers in your downline to make this opportunity pay off?

You might be able to get a friend or two to sign up, but in reality this is an almost impossible task.

You have to remember, the people who run these MLM companies and are promoting it are experts at sales, so they will make the business opportunity sound like the best thing since sliced bread. 

But you need to ask yourself, is selling really something you enjoy or are good at?

Check out these stats about MLM against our top recommended model, Affiliate Marketing:


If you are looking for a genuine business opportunity, and want something more realistic, can get started for FREE and is based on helping people and not selling to people, then keep reading to find out our Top Recommended Business Model…

What We Liked About Noonday Collection

Here is what we liked about it:

#1 Good Products

The MLM business aside, the products they are offering are good quality, and I love the fact they are helping those from poorer countries get an audience to their products.

The products get a good review, and they are reasonably priced for an MLM.  Most MLM’s are only interested in the money and are often charging 4x the value of the products you would find elsewhere.

#2 Good Causes

It is worthwhile mentioning this again, most MLM’s are only interested in lining their own pockets, so to help out people from poorer countries is a good thing for Noonday Collection.

#3 A+ BBB Rating

Noonday Collection has been accredited with BBB since 2013, has an A+ rating about its products and this goes to show it is a legit business.  Being part of the Direct Selling Association is also a good sign.

Most MLM’s are only around for the short term, and if they go it means your business is gone too.  So, at least with Noonday Collection this wouldn’t be a worry.

What We Didn't Like About Noonday Collection

Here is what we didn’t like:

#1 Massive Emphasis on Recruitment

Like most MLM opportunities, the real money comes from recruiting new direct sellers into your downline, but this is not always a reality or even achievable.  You need to be really good at sales and recruitment as you need to push the products and the business opportunity.  How many people do you know that might be interested in buying some jewellery?  You might say a few, but would the same people be interested in the business opportunity, when they know you are probably not making ends meet with it?

MLM’s have a really low success rate and 99% of people lose their money.  There is nothing about Noonday Collection that changes our opinion on this point.

#2 Compensation Plan is Not Available

This is normally the first-place people go to when they are considering a business opportunity and it is not available.  I know they claim it is so someone can explain it to you, but as most MLM compensation plans require a degree to understand, this doesn’t wash with me.

It actually shows a red flag, and might show they are hiding something from you or they don’t want you to understand it and the lack of a real opportunity?

#3 No Income Disclosure

This is another thing that I find hard to believe they don’t show people.  This normally means that the reading isn’t that good, and they don’t want you to know that not many of their ambassadors are making a decent amount online.

Even if we compare other MLM’s we have reviewed, the number of people who are earning a minimum of $1,000 a month are typically 1% – 5% at a push.  So, if you are considering joining up with Noonday Collection remember this figure and the amount you need to spend in the first place to get started.

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Studies have shown that more than 70% of the people who want to make money online have not made their first dollar yet. So, you’re not alone!

My Noonday Collection Review - Final Conclusion

Noonday Collection isn’t a scam.  Noonday Collection offers legit products and is a legit business.

But this is a bad business opportunity.

The earning potential is just so low, and you will not be properly rewarded for the time and effort you are going to put in.  You will feel tied down to a bad business opportunity trying to claw your investment back and that is going to be extremely hard to do.

MLM is not a great business model, but don’t worry we have a much better way to make money online:

How We Make Money Online

I’m not a fan of MLM, not because it isn’t legit or profitable.  But because it is almost guaranteed to fail on you.

That is why our top recommended business model is Affiliate Marketing.

The reasons are simple…

  • There is no need to recruit anyone
  • You are not tied down to one MLM company and the products they sell
  • You can build a profitable online business in any niche you want
  • You can get started for FREE

I am not going to say that it is an easy path, you are going to need to put in the time and effort to build up your affiliate marketing online business.  But with the right training, the success rate is much higher and with no huge investment at the beginning and choosing a niche you already enjoy, you are going to find it a much simpler path to follow.

Wealthy Affiliate is the best place online to learn how to make money online and it is where we learned everything, we know about Affiliate Marketing and Online Business.

Because of Wealthy Affiliate, we are earning consistent money every month.  You can too.

Learn more about Wealthy Affiliate, by clicking the button below:

Thanks for checking out our Noonday Collection Review!  If you have any questions or comments to add, then please write them in the comments section below. 😉

Noonday Collection

$199 - $699 + $9.99/month





Money Making Opportunity


Overall Rating



  • Good Products
  • Good Causes
  • Positive BBB Rating


  • Huge Emphasis on Recruitment
  • Success will be Rare
  • No Compensation Plan
  • No Income Disclosure

20 thoughts on “Is Noonday Collection a Scam? Accessories Pyramid Scheme in Disguise?!”

  1. Wow, this is just perfect. With good information to match too about noonday collection. I didn’t know anything about it until a friend told me about it. You see, o don’t really know much about selling jewellery and I think it wouldn’t be good to join. Being this together with all of the other obvious reasons you have given and I’ll better not be a part of this mlm scheme. Thanks for the eye opener.

    • Hey Henderson,

      thanks for checking out our review.  I am glad you are doing your research before venturing into anything.  It is the only way to avoid scams or questionable business decisions!!

      All the best


  2. You have said it all in this review about Noonday collection and I must confess that I got rather attracted with the prospects of this company and the quality of products being offered by them. However, the fact that mlm businesses are always prone to not producing people who are satisfied by their performances. This is good to see here though. I will surely share to anyone who wishes to venture into MLM

    • HI Roger,

      I don’t think there is anything wrong with their products and I think the connection with the poorer countries is a good thing.  But at the end of the day, the real detail is whether people are able to make money with their business model and I cannot find any evidence to suggest people are.

      Why expend all that time and energy in a business that is not going to earn you any money… that is the bottom line, and why we feel it isn’t right for those just stepping out into the online world.



  3. Hello!

    I came to this website expecting a heavily biased promotional infomercial. Noonday Collection.

    But instead, I have found a refreshingly (and brutally honest) take down of this MLM effort.

    I have always been skeptical about MLM. Happening upon your website, you have (successfully?) dissuaded me from pursuing it…

    … But on the flip side, you have now piqued my interest concerning Wealthy Affiliate and what it has to offer!

    Affiliate marketing seems to be a much more profitable venture, with a lower barrier to entry, with a clearer roadmap toward achieving success.

    MLM has always seemed a little shady to me. I would think that affiliate marketing is indeed the way to go!

    Thank you for enlightening us!

    • Hi Hyder,

      thanks for checking out our review.  The best recipe is honesty.  If it is a good business opportunity, then tell people.  Equally, if it is a questionable business practice for the people that are interested in it, we will call it out.

      MLM is for sales people and recruitment consultants.  the rest of us, are better off helping people within Affiliate Marketing and getting excellent support from the guys at Wealthy Affiliate.

      thanks again


  4. Hello John, jewelry marketing is quite a tactic one and considering the money involved in it, anyone would jump on it, but its always better to have a full knowledge of these businesses before venturing into it. I have been involved in some other MLM programs and it didn’t go well for me. A jewelry line of business is certainly not one i would like to go into if it’s another MLM with different starter packages as well. Thanks for sharing.

    • Hi Bella,

      thanks for checking out our review.  The thing to starting any online business is knowing what you are going to talk about within your business.  With affiliate marketing we recommend you start with a hobby, as you have an interest and some knowledge already.

      It is the same with MLM, you will need to know the Jewellery market very well to establish yourself in a very competitive area.  That is why MLM has a low success rate, people jump in without any real knowledge.

      But the problem is these MLM companies just accept your money, and expect you to go out and jump through hoops.

      Not a great way of building a business online

      All the best


  5. Noon day collection is another online platform that is new to me. I’m glad to have come across your review. The starter packs are pricey, but I guess, if the product is jewelry, that is to be expected … Then again, just like you said, how can this work if you have no experience? You know, I swear I have seen the photo of the founders before, it looks so familiar. I just don’t remember where I have seen it, perhaps another business of theirs? Who knows …?

    It’s good that they have good quality products, but I find it expensive to sign up and I agree that those schemes do not work for everyone. I also don’t like that you have to recruit more people …  I would not sign up. I prefer the company you recommend, Wealthy Affiliate. Can you tell me more about the training they provide?

    • Hi Christine,

      thanks for checking out our review.  It isn’t a great option for people looking online and regardless of the good products, the business opportunity is not going to amount to anything unless you specialise in sales and recruitment.

      Wealthy Affiliate is a fantastic training platform for those looking to build a realistic business online in Affiliate Marketing.  You can learn all you need to know in our Wealthy Affiliate Review.



  6. I like non biased details you’ve compiled about Noonday collection, I so much agree with you that MLM companies are really not to be considered when it comes to online business because of the difficult they have when it comes to making money for their members, this alone is enough. I personally don’t and won’t recommend an MLM company like Noonday.

    • Hi Andrea,

      thanks for checking out our review.  MLM is such a difficult route for people looking to make money.  The return on your time and effort is never going to earn people a realistic amount and it is such a shame that many people try and fail at MLM because it is so difficult to make money.

      We fully believe Affiliate Marketing is 100x Better than MLM and is a much better option for people!



  7. Honestly, I really like the way you take your time to give out quality content to your readers. You said at great length about Noonday Collection and MLM businesses.

    Indeed, Noonday Collection is legit. But the problem here is the multi-level marketing business aspect. Not everybody that goes into it make money. In fact, the percentage of people that make money with MLM are very few compare to people that lose money. They need more new recruits to sustain the ones at the top.

    If anyone wants to register for a company like this, to me, then you go for it because of your interest for their products. But if you’re solely going for their business model, then I advise that you look for something that’s worth it. Except you’re very good at this, I don’t think you will succeed.

    If anyone wants to do real business and make money online, then I think that the authors recommendation is just the best.

    • Hi Kell,

      well said.  If you are actively buying their products regularly and can find a market for them, then go for it.

      But the majority just chase the recruitment side and not actually give much thought to the products or even who the target audience is, and that is where they go wrong.

      It is not a strategy for a beginner…

      All the best


  8. Hi, I actually work with Noonday so just wanted to point out a few things.. Thank you for your review being thoughtful and for the most part positive!

    You can get the compensation plan, it’s open to the public (just email the home office and they’ll send you a copy).
    Just wanted to say a few things

    – We don’t heavily rely on recruitment as the only form of income.
    – the start up cost is higher than some companies but, you generally make that money back within the first couple of trunk shows. To me I didn’t see it any different than starting my own business, only cheaper and with less of a risk being taken on my part
    – I’m never pressured to add to my team
    – I only make money on MY sales, no one elses. Even if I have a team. If my team meets certain goals I receive an increase in commission off of MY sales. One sale, one commission
    – I’m not required to keep an inventory, in fact I can only sell directly from my website. Anything I order as a sample is considered a business expense and I wear things regularly plus use them for displays at trunk shows.

    As far as the income disclosure goes I’m not sure why people are so in need of those things? If I worked in a corporation I wouldn’t ask my co worker how much they were paid, or at least it would be frowned upon. But they’re not hiding anything so I feel if you just emailed them they’d most likely give it to you. Maybe I’m understanding it incorrectly but I don’t feel like that is a huge tell tale.

    The thing I want to point out about the company is they don’t promise fast money or that you’ll be rolling in cash. I think anyone that takes the time to actually treat it like a business and ensure the time they put in is worth the commission they get can make it work for their needs. I only use it as a side gig but hope once my kids are older I can grow my personal reach. I love the impact I’m making and feel it was well worth the initial investment. One of the biggest hurdles has been overcoming the stigma around direct sales. I’m honestly grateful for the setup since I know I couldnt source the way home office does or have the funds to start my own company.

    • Hi Jessica,
      thanks for sharing a real insight into Noonday Collection. I totally agree with you around it being about setting up a business. There are so many people that are looking for ways to make money online, that they do not really sit there and do the research before signing up for something they think will earn them money.
      Done correctly Network Marketing can and will earn you the money that you desire. But it takes hard work, and therein lies the problem.
      You have shown with the right dedication and treating it like a business, you can and will hit your targets and get the results you need. But the main reason why many people fail is they do not read up on it enough, they do not ask the people recruiting them the hard questions and get answers like yours. For every distributor that is honest like your comments show, you will find someone willing to lie to get someone to sign up under them.
      I see the income disclosures shows a few things. How many people are dedicated to their business and how many people play at it. How many people do not go and get training and learn how to be successful at network marketing, direct sales or recruitment.
      If you want to earn money, you need to dedicated time, effort and treat it like a business. Many people think it is a push-button system and you will make money.
      You need to be the right individual to make it work, and I am glad to see that you are doing that Jessica.
      All the best,
      John & Gem

      • Thank you so much for your heartfelt reply. I really appreciate it, and thank you for understanding my heart in it. I did make a mistake in my comment that I’d like to correct ?‍♀️ if you’ll let me.

        We do make a percentage of monthly sales of our team BUT we have to meet a certain amount of personal sales each month to qualify for that commission. It’s in order to compensate us for coaching those on our team and we’re expected to ensure their success. We don’t just make money off simply enrolling and laying back while others work. I haven’t gone the route of growing my team so didn’t look too far into it. But the company does everything they can to protect both is as ambassadors and our artisans.

        It is quite possible to make money without enrolling others though so currently that’s my choice as an ambassador. The compensation plan I also realized can be found without emailing HO. At the bottom of the join page is the file to the ambassador policy guidelines and its on the last few pages.

        Thank you again!

        • Thanks Jessica,
          I think if people go in with an open mind and the right mindset, anything is possible. With regards, MLM it is the same. In fact, there are ways of increasing sales within MLMincreasing sales within MLM using methods that are not normally thought of within MLM.
          But either way, many people go into these things blind and I would say that any sales page, regardless of the company will make it seem easier and simpler than it actually is. MLM included. It is down to people to do their research to ensure they are making the right decision for them and not just chase money.
          Helping people has shown to yield better results then blindly selling to people. But to do that, you need to do your research and many people are not doing the full research that is required before starting a business.
          If they were to invest $100k into a bricks and mortar business, they would do the research and put a business plan together. But when people find something on the net, they do not put the same effort in, yet there is still stuff to be done.
          Appreciate your comments Jessica, and I wish you success with your business!!
          All the best

  9. Hey John, I also work as an ambassador for Noonday collection and wanted to point out a few things, and hope you’ll make some updates to this review accordingly.

    The compensation plan is available to the public:

    I’d also like to point out that the join packages you’ve posted here are out of date, and are less expensive than what you have listed. It also does not cost anything to host a trunk show, and currently most trunk shows being hosted are online.

    The main thing I would like to delve further into is this idea that Noonday is a charity or philanthropy. I realize that you’re writing this article more as a way for people to evaluate whether or not this is a good business move, but most ambassadors do not join Noonday for the money. We join because of what Noonday as a company stands for, and their unique business model compared to most retailers. Noonday is not a charity. As a company, they partner with other businesses, run independently by artisan entrepreneurs around the world. Noonday places orders with those businesses (paying for 50% up front, and the other 50% upon delivery of the order), and Noonday ambassadors create a marketplace in the US to showcase these pieces. Noonday is a B Corp and part of the Fair Trade Federation. They are not giving a percentage back to the artisan partners, rather those businesses are paid in full once the order is completed, and those prices are set collaboratively, based on fair-trade standards, not by Noonday. These are long-term, sustainable partnerships that provide jobs to roughly 4500 artisans, and about 2000 ambassadors.

    As Jessica has also mentioned above, there is no push to recruit in order to make money. Yes, you are compensated for coaching others to be successful, but there is no point in your Noonday career where you will be able to do nothing and earn an income.

    I hope this was helpful!

    • Hi Christie,
      thanks for sharing your thoughts and sharing some insight into Noonday Collection. I am always open to getting other people’s opinions and thanks for clarifying the points that you address in your comments. There is always a point where a review can become a little dated, so will look at updating a few of the points that you have raised.
      thanks again


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