Welcome to our Affluent Academy Review!
With so many businesses clambering to get their services online, there is no better time to start a digital marketing agency. That is maybe why you’re here. Your wondering if that is the right move for you and then you found this training program online and are asking – What is Affluent Academy by Justin Platten?
Affluent Academy is a training course, designed by Jordan Platten and it will teach you how to build a digital marketing agency. But is worth the price? Or is a scam? Our review will reveal all…
First off, it’s great to see that you’re doing your research before buying into any “seemingly good” product.
To be completely transparent with you, we’re not associated with Affluent Academy in any form. We’re not here to pitch or sell you anything.
Instead, we want to share the information we found when we researched this training program. That way, you’ll know if it’s the right platform for you…
Affluent Academy Review Summary
Product Name: Affluent Academy
Founder: Jordan Platten
Product Type: Digital Marketing Agency Course
Best For: Those looking to start their own digital marketing agency
- Comprehensive Training
- Jordan’s Reputation
- It’s Expensive
- Tough Business Model
Summary: Affluent Academy is a digital marketing agency training course designed by Jordan Platten. It’s a high-quality comprehensive training course that shows you how to operate a social media marketing company. There is actually only one negative about it, and that is the price.
Table of Contents
What is Affluent Academy?
Affluent Academy is a comprehensive training course that teaches you how to build your own digital marketing agency. It has been put together by expert marketer, Jordan Platten.
What is a Digital Marketing Agency?
“Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future”.
(Source – YokelLocal.com)
It’s a tough business model, and you’ll need to work really hard to make this work. It means a lot more than just sending out a few emails or a couple of calls.
This is going to require cold-calling, meeting with business owners, drawing up contracts, negotiating, and this is just to get their business. It’s quite a difficult business model, but for some it’s just what they love to do.
I started making money online to have less stress in my life, not more. That is why we would rather do affiliate marketing.
But if you are really after running your own Digital Marketing Agency, then the training course that Jordan has out together is a good one.
The training course has been online for a while, but it had a major overhaul in 2020 and the course is hosted on the Teachable platform.
The course is split into 10 modules, with an additional bonus module. The modules include over-the-shoulder training with a recap quiz, which is something that you’ll need to complete before you can move onto the next module.
Who Is Jordan Platten?
Jordan Platten is the creator of Affluent Academy. He’s well known on YouTube, boasting 169K subscribers to his channel. He shares his knowledge about running a social media marketing agency.
Something we do like is that he is pretty honest about the work required. He also doesn’t sell a lifestyle, like some do, with exotic cars, etc.
Just by going through his YouTube channel, there is loads of value to be had about starting a digital marketing agency, so it might be a good shout to take a look at a few of the videos to make sure this is the right move for you, before you invest in the course.
Below is the introduction video Jordan has on his YouTube channel, helps you understand how to start a social media marketing agency…
Inside Affluent Academy
You’ll find that the Affluent Academy training course is very thorough, and it’ll take you through every step required for if you plan on being successful with a digital marketing agency.
Below you’ll find a breakdown of each training module, and what you can expect from them…
Module 1 – Foundations
This is an introduction to the course and to social media marketing. Jordan will cover the basic principles that you’ll need in order to be successful in this industry.
Module 2 – The Launch Sequence
The second module will cover everything that is required to set up before launching your business, and getting clients. You’ll also learn topics like pricing, selecting a niche, creating a website, and building your brand.
Module 3 – Sales Prospecting
Here, you’ll learn how to “prospect” for clients. There are 7 videos in this module, and they are pretty lengthy (and in-depth) being over 45 minutes long.
Module 4 – Securing Meetings
Module 4 shows you how to go out and meet business owners and convince them that they need you to run their ads. You’ll learn about the different ways to get their attention, like emailing, cold calling, social media messaging, and in-person meetings.
Module 5 – How to Close Clients
This is a large module, which includes hours of videos all designed to help you learn how to close negotiations and have business working with you. This module works well with modules 3 and 4.
Module 6 – The Science of Getting Results
Now, you’ll learn more about the mindset and psychology of customers. It’ll also discuss the different methods of marketing, including an introduction to running Facebook and Instagram ads.
Module 7 – Comprehensive Ad Creation
This module has 6 videos that will teach you how to build ads to get customers for your clients
Module 8 – Skyrocketing Return on Investment
This takes the previous module and moves onto more advanced topics for building ads for clients’ customers. Here you’ll learn different strategies for Facebook and Instagram, including retargeting, creating lookalike audiences, scaling, building funnels, etc.
This is one of the most important modules you’ll find in this course…
Module 9 – Mastering Strategies for 2020
This talks about approaching various niches for 2020. The niches include shopping, fitness, and dining just to name a few.
Module 10 – 7 Figure Agency Scaling & Automation System
This section is another important one and it will teach you how to grow your agency when you start having success.
Module 11 – Bonus Lessons
This covers bonus lessons, along with some other resources, which include:
- Private Mastermind Facebook Group
- Email support with Jordan
- Script, contracts, and funnel templates
The Facebook group doesn’t have a lot of members, but it’s consistently growing. The email support is appreciated, but we don’t know if Jordan or any of this team responds to you or not.
The templates, contracts, and scripts also come in handy.
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Getting Started with Affluent Academy
The course will cost you $947, and we aren’t sure if there are any times that Jordan offers a discounted price.
Jordan also advises that you use PayPal credit, which acts like a Buy Now Pay Later option if you cannot afford to buy it outright. We would advise you against that, as you’re going to be paying a monthly instalment fee, even if you don’t want to continue with the training course anymore.
Now, we’ll talk about the refund policy, in case you don’t want to continue with it…
Affluent Academy Refund Policy
Like the majority of digital courses, the refund policy is an action-based guarantee. What this means is that you have a 30-day refund based on your ability to follow through the course steps.
They believe that you can secure a client with a minimum of $500 within 30 days, if you follow the instructions set out in the course closely. The refund policy is that if you follow every step correctly, and still fail to get a client signed within this time period, then you’ll be able to get a full refund.
There is an additional requirement thought, and that is scheduling a call with their accountability team and following sales targets 5 days a week. This requires you to input your performance figures into their database, so they can track your progress.
If you don’t do this, then you’ll not be able to claim a refund.
Who's Affluent Academy For?
Due to the initial investment and the way their refund policy works, you need to be really serious about wanting to start a digital marketing agency before spending this kind of money.
But if you were looking to invest in the right course for starting with digital marketing, it does appear to be a great course provided by someone who has a lot of experience in this field.
What We Liked About Affluent Academy
Here’s what we liked about Affluent Academy:
#1 Comprehensive Training Course
The training laid out within Affluent Academy is very comprehensive and will definitely show you how to build a digital marketing agency. Platten will help you understand how to launch a successful digital marketing agency, including acquiring clients, customers, using paid advertising, and scaling your business
#2 Jordan’s Reputation
There are too many people online who either fake the stuff they talk about, or are outright scammers. So, it’s nice to see a genuine guy trying to help people get a good start online.
Jordan has the credentials and knowledge to back up his claims for his training, and his YouTube channel shows that he definitely knows his stuff.
What We Didn't Like About Affluent Academy
Here’s what we didn’t like about Affluent Academy:
#1 It’s Expensive
One thing is common with Digital Marketing and social media marketing training courses, and that is they are expensive. It does need to be considered as an investment into good training, but it does put it out of reach for some.
But something else you need to factor in is that the cost doesn’t stop with the course. There will be the expenses that go with other stuff, like entertaining clients, travel, paying for ads, etc.
Most people fail when creating an online business and $947 + other expenses, will hurt most people if they don’t succeed.
#2 It’s a Tough Business Model
Don’t get me wrong, there is a need for people who are good at digital marketing, as small businesses lack the time to do it, and so if they had these agencies to help out, they would benefit.
But it isn’t actually that easy to go and get clients. They are super busy, so you may have a good conversation with them, but that doesn’t guarantee they have a budget to hire you.
It is going to be super hard for you to get a client. It is a lot of pressure, especially when you are trying to recoup your money invested in a course.
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Is Affluent Academy a Scam?
No, Affluent Academy isn’t a scam. It’s a legitimate training course on how to start a digital marketing agency, and if that is your goal then it is definitely a course that we would recommend.
- The course content is high quality and comprehensive. You’ll get a lot of value for the price
- Jordan Platten is a very well-established online marketer, who shares his experiences on his YouTube channel. You can just see from some of his videos, what his knowledge is like and how he approaches the marketing side of things…
Although, my only point to add is that it is rather expensive. So, I would advies that you ensure it is the right move for you before you invest into it. If you definitely want a digital marketing agency and are willing to commit to building it, then this is a worthwhile investment.
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