Inbox Blueprint 2.0 Review – Is Inbox Blueprint a Scam?

Inbox Blueprint Review

Anyone who tells you email marketing is dead, is lying.  Email Marketing is still a really effective way of earning money and building trust with readers online.

But it is not always that easy to get it started and working well.  We explore Inbox Blueprint today to see if the program is all it is cracked up to be or is Inbox Blueprint a scam??

Inbox Blueprint Overview & Rankings

Product Name: Inbox Blueprint  Inbox Blueprint Review

Owners: Anik Singal

Website URL:  http://inboxblueprint.com/info/

Training:   4.5/5

Support:   4.5/5

Success Stories:   4.5/5

Price: $997 + additional costs

BestAffiliateMarketingTools.org Rating:  4.5/5

A Quick Inbox Blueprint Summary

Email Marketing is an effective route with regards to online marketing, but the high initial costs do point this product more to experienced marketers and not newbies.  The training and support do make this product great and Anik has a proven track record out there online.

If you are new to online business, and want to start with a safer route with a proven track record and support every step of the way with no risk – check out my useful post “How Affiliate Marketing Really Works”

What Exactly is Inbox Blueprint?

Inbox Blueprint was developed by Anik Singal. Anik has been named in the top three entrepreneurs by ‘Business Week’ and Anik Singal - owner of Inbox Blueprinttwice by ‘Inc 500’.  Inbox Blueprint is a training program designed to teach you how to start an effective email marketing campaign, how to build up a subscriber list from scratch and offer a number of tools to help you achieve this.

Email Marketing is still a really effective way of earning income online and is a key factor in building the trust factor of your online business. So, learning how to do it effectively is ideal.

My only watch out is if you are looking for business opportunities, this might not be the first step.  To gather email addresses, you first need a website and traffic, if you are still not there with either you are probably better off looking for a training platform, such as Wealthy Affiliate that can help you get started and look at Email Marketing later on down the road where this training could be really useful.

Related Article: My Wealthy Affiliate Review

Who Does Inbox Blueprint Benefit?

Email Marketing is an effective method with any online business, and regardless of anything you might have heard it is still a proven way and is something that anyone with an online business will benefit from.  So if you have an online business and looking into email marketing, you could benefit from this training.

But I would point out that this training is expensive and if you have not already launched a business that is getting consistent traffic or earning money through it – then this might not be right for a beginner or someone looking for a business opportunity.

How Does Inbox Blueprint Work?

There are six steps in the training at Inbox Blueprint and has recently been updated from Inbox Blueprint 1.0 to Inbox Blueprint 2.0.  This came with a big price rise, but also came up with some decent training updates too.

Step One – Addiction Meter

This stage covers choosing a niche for your email marketing campaigns.  There are a select few, as this program is aimed Inbox Blueprint training stepsat people getting started online and not adding it to an existing business – but either way the you will either benefit from the training or the niches they suggest.  They also are focusing on evergreen niches in their training, there is no point focusing on a niche that will be short-lived. You will also be introduced to a few select websites where you can choose products to connect to your campaigns using a CPA or CPL method to earn money.

Note – CPA is a cost per click method where you will earn if the person buys the product you referred them to.  CPL is a cost per lead method where you will earn for a introducing a qualified lead.

Whilst this product does appear to be a product that is for beginners, due to the training element.  There are some key things you need to understand to get the best out of this product, which you might not necessarily learn from Inbox Blueprint. You might be better starting with another training program first and learn some of the key basics of an online business.

Step Two – Learn How to Build an Opt-in Page

Getting people to sign up to your list is half of the battle.  Why are people going to sign up? If you are offering insightful and useful information with a great opt-in page, then they are more likely to hand over their details.  This stage is all around how to get people to sign up in the right way. Learn how to build a good opt-in page.

Step Three – TYP Method (Thank You Page)

This is something that is often overlooked and yet is a key stage in gaining that person’s trust, to earn money from email marketing you need to ensure they join your list and stay with your list.  Having the right thank you page is key, and this stage of the training goes through this for you.

Step Four – Email Machine

To manage your email campaigns effectively, you need an autoresponder. Inbox Blueprint gives you great training and has now included a trial for an autoresponder called Sendlane.  But they also suggest 2 other great autoresponders too.  Both will have a cost, but I personally use the one and have heard great things about the other.  Aweber and Getresponse.

Note – An Autoresponder is a service where they allow you to capture email address, create email campaigns which can be over set days. It makes it much easier to manage then manually sending an email when you get someone sign up for your email.

As I said, this are external programs that you will need to subscribe to and will have a cost.  Aweber does offer a free trial, and the more email addresses you capture you more your monthly fee will be with them.  But whichever direction you go with an online business, you will end up signing up with one anyway.  Email is still really relevant to online business and building trust.

Step Five – List Relationship

How do you stop your emails ending up in their junk mailbox…? I have seen some other email training platforms and they focus on filling people’s inbox’s with stuff.  That will never work, as people are just going to unsubscribe from your list.  Inbox Blueprint does take the time to teach you how to build up a relationship with the reader.  If they are ever going to buy something you are recommending, they need to trust you.  By building up this email relationship the right way you are more likely to build up that trust levels.

This does give Inbox Blueprint a lot of positives in my book, as they understand the need for the trust factors and how to do it the correct way.

Steps Six to Eight – Scaling Your Business

Steps six to eight focus on how you scale the strategies you have learned in the previous five steps to increase the amount of traffic you get and increase sales.

Additional Content

Inbox Blueprint used to be version 1.0 but has now updated to Inbox Blueprint 2.0 and this has come with a number of additional content:

  • Launchpad – Build 10 businesses – 100% automation
  • Proprietary Content Engine (Provides you with content)
  • Guided Assessment Based Training (Step-by-Step Guide)
  • Complimentary Sendlane Start – Autoresponder – 30 days free
  • 12 months unlimited support
  • Bonus #1 – 12 months Lurn Master’s Club Membership
  • Bonus #2 – Traffic Academy Membership (Both free & paid traffic strategies)
  • Bonus #3 – 6 Week Fast Start Program (Helps you get 1,000 subscribers in 6 weeks)

Launchpad is a major selling point of the whole program and it goes through the stages of starting an email marketing campaign live – see the video below for more details.

Proprietary Content Engine does go against the ethics of online business, where it is about running an online business based on using other people’s content (duplicating their content).  This is a red mark for me against this program but is the only one really.  The content is for use in your emails, so it won’t get picked up on the same way it would if it was on your website, but still is something I do not agree on.

They do go through some in-depth stuff with regards email marketing and on the face of it, it looks like it would benefit people who are looking at focusing on email marketing or those looking to scale their business, but there is a cost to this.  Before we explore the price, let’s look at the pros and cons of Inbox Blueprint.

What is Good About Inbox Blueprint

  • Great Quality Training for Email Marketing campaigns
  • 12 months unlimited support to the LURN community
  • Launchpad seems worth the money

What Could Inbox Blueprint Improve on?

  • Whilst it is pitched as a program for someone starting out, I would advise it is more for someone looking to scale their business – not start one
  • Use of Duplicate Content
  • High Initial Cost
  • Hidden Costs (autoresponders and websites)
  • No free trial and no refund available

How Much Does Inbox Blueprint Cost?

You would need to consider this an investment as it is $997 to get started with Inbox Blueprint 2.0.  Now someone who is earning good money through their online business would see this as a great investment and something they could use to scale their business down the email route.  But everything I saw was pitched at some getting started in online business, I feel this wouldn’t be a great investment for them.

You also have to factor in the costs that are not visible straightaway.  The initial cost does not include the costs of an autoresponder or the cost of running a website.

An autoresponder’s cost will typically depend on how many subscribers you have. But Aweber starts at $19/month and web hosting will depend on who you choose (we recommend SiteRubix).

There is also an element in the training of using Paid Traffic, which again can cost you more money than you want to invest especially if it doesn’t give you a return.

But either way, do not expect to get everything included.  You also gain 12 months access to the support, but does that mean there is another cost when that 12 months is up.  If you use this program and start earning good money from it, you would want to ensure you have support in case anything goes wrong?

What Is the Inbox Blueprint Support Like?

The support on offer is good – access to the community and coaches for 12 months to help you at every step.  But I just wonder what this would cost after the 12 months is up.

My Honest Opinion of Inbox Blueprint

Let’s just clarify, this is not a scam product – it is just an expensive option for the audience they are targeting.

If you already have a successful online business and are looking at ways to scale your business to the next level, I can see why this product would be a good investment.  If you are just starting out and looking for an online business opportunity, I would suggest there are better routes, such as affiliate marketing to getting started without the relatively high cost of $1,497.

With great support, great training and a proven method in email marketing – anyone with an online business and have the funds to use it, Inbox Blueprint looks like a great platform.

Inbox Blueprint at a Glance

Product Name: Inbox Blueprint Inbox Blueprint Review

Owners: Anik Singal

Website URL:  http://inboxblueprint.com/info/

Training:   4.5/5

Support:   4.5/5

Success Stories:  4.5/5

Price: $997 + additional costs

BestAffiliateMarketingTools.org Rating:   4.5/5

Verdict: Genuine and Recommended, But for More Experienced Internet Marketer

I would love to hear if you have any experience with Inbox Blueprint or Email Marketing in generally – please share your experiences or stories below so we can learn more about it.

If you have any questions about this product or email marketing in general, again please write it in the comments and I will definitely come back to you.


If you are still unsure of where to get started online and need a helping hand, please get in touch – Gem and I are here to help anyone find genuine ways of getting started online and there are ways of getting started without the high price tag – Check out our No.1 Recommended training platform for getting started online with real help and support every step of the way.

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