AWeber Email Marketing Review – Features, Pricing, Still Useful?

Welcome to our Aweber Review!

To be effective at email marketing, you definitely need a good autoresponder… But is Aweber the best option for you? In our Aweber Email Marketing Review, we will show you how it works, why email marketing is still very effective at building trust and why Affiliate Marketers would benefit from Aweber.

There are plenty of autoresponders on the market, they all have their quirks and to be honest, the differences are often down to your preferences.  We use Aweber ourselves and wanted to share with you what we thought about it to help you decide whether Aweber is right for your business, as well as give you a few alternatives you could check too at the end of the post.

Aweber Review Summary

Product Name: Aweber

Founder: Tom Kulzer (CEO), founded in 1998

Product Type: Email Marketing Autoresponder

Price: Free 30-day trial, then plans start from $19/month

Best For: Those looking to get into email marketing

Aweber email marketing review - homepage

Summary: Aweber is an Email Marketing Autoresponder, designed to help business owners or bloggers with their email marketing campaigns.

They offer a mid-price ranged solution, and packages are based on the number of subscribers you have.  So, you can start small and only pay more as your subscribers increase.  Aweber throws all of their features into all of the packages, which is a good thing.

Aweber has a high number of templates you can use, they operate an easy to use drag and drop builder, with some other great features like split testing, and integration with third party apps.

But probably the best thing about Aweber is the level of support they provide you with.  They offer a unique phone option and a huge knowledge base, so making it ideal for those who are just dipping their toe into email marketing.

We would definitely recommend Aweber, we use it ourselves.  But like with most things online, if you haven’t got the traffic yet there is little point adding this expense to your business. (Click here to learn how to bring more traffic to your blog)

Rating: 90/100

Recommended? Yes

Table of Contents

Before we get into Aweber and all its features, we wanted to give you a little perspective if you are just deciding on whether it is time to start email marketing within your business.

Email Marketing is Very Effective

The whole premise of making money from affiliate marketing, ecommerce or anything online is all about TRUST.  Many people come to your website and they might not yet trust you yet.  We can all relate because of the high number of scams out there, and that is why email marketing is still very effective.  By capturing someone’s email, you can then start helping them via email marketing and they will start to trust you and then they will be willing to follow your recommendations.

But Email Autoresponders will cost you money. Maybe not a lot, but it all mounts up. So, when should you be considering adding an autoresponder to your business?  It will depend on your budget, but our recommendation is that you should wait until you are getting a decent amount of traffic to your website.

Many people will hear that email marketing is very effective and then they sign up with an autoresponder they cannot really afford, and yet they are not even getting visitors to their website yet.  So, our advice would be is that once you have traffic and they are starting to mount up, that is the time to start capturing emails and considering an autoresponder.

They is always a time for automation, but if you are only getting 1 or 2 clicks a day, then I would wait.  If you have any questions or want some advice, then write anything in the comments below and we will get back to you with an answer!!

What is Aweber?

Aweber is an Email Marketing Solution, commonly known as an Autoresponder.  Email Marketing is still very effective these days and it is a great way of building up trust with people using your business.  Trust means more sales.

Aweber allows you to start capturing email addresses and then you can use Aweber to further communicate to people on a bigger scale.  Imagine having to write an email each time someone signs up to your newsletter.  An email marketing autoresponder does the hard work for you.

Email Marketing Solutions offer:

  • The ability to create a mailing list
  • Create newsletters that can be sent to subscribers on your mailing list
  • Automate your emails to subscribers via the autoresponder
  • View and Analyse data related to your email marketing campaigns

Let’s get into how Aweber works:

How Does Aweber Work?

We are going to go through all the different features of Aweber, so you get an idea of what you get by signing up with Aweber.


Broadcasts is a great way of creating a unique email that you can send to all of your subscribers all at once.  Rather than it being part of a blog broadcast or a follow-up series, it might just be an email to ask them how they are doing or sending them a special offer, etc.

Split Tests

Split testing, also known as A/B testing is where you send different versions of your newsletter to your mailing list. Then you can monitor the performance differences and see which gets the best response for future reference.

This is included in most e-marketing tools, Aweber gives you the option to send up to 3 variations on your newsletter for split testing.


You can have multiple campaigns going, for example.  We have our campaign for this website, but as Gemma runs a wedding stationery business, we have a separate campaign on the same Aweber account and that way we can have 2 different subscriber bases getting information that is relevant to them.

Follow up Series

A follow up series is a great way of introducing subscribers to your list, this is where you can set a series of emails up to go automatically to a timeline you want.

If you are offering a 5-day course as your thank you for joining my list, you can spend the time to set up these emails to go automatically each day as part of the follow up series settings.

Blog Broadcasts (RSS Feed)

This is a feature where you can power your newsletter via the content on your website.  You connect your RSS feed to Aweber, and they pull your latest post to send to your mailing list.

It is a useful feature for bloggers, however there is a different email template list that they use with these, and it makes the emails look quite bad.  They look a little dated, and you will need to factor in the time you will need to make they look presentable before you switch this feature on.

It is a useful feature, but spend the time making it look good before sending out to your list.

Opt-In Options

Aweber’s options with regards to opt-ins are really flexible and you have the choose of using a single opt-in or a double opt-in.  A single opt-in is where a user who fills in your email capture will automatically be added to your list, whereas a double opt-in requires the user to click a link in a confirmation email to complete and confirm their subscription.

Both have their uses, but not all of Awebers competitors offer this as a choose, which limits your flexibility.


Aweber provides you over 700 templates for you to use with your email marketing, if you compare that to GetResponse, they offer 500.  Providers like Mailchimp only offer about 80 templates.

Whilst there is a high number available, that doesn’t mean all of them are what you want, as some are quite dated.  However, it means you are a lot more likely to pick one that fits in with your brand and style you are looking for.  You can also tweak the templates to get the exact look you want.

Integrations with 3rd Party Apps

Aweber does offer a good range of integrations with other solutions.  For example, you can directly connect it to Wix and WordPress and other such platforms.

Some of these integrations do involve either dedicated widgets, or a snippet of code into your website and others require a separate sync tool.

But we have used it for integrating with Sumo before and are currently using it with Mailoptin and Elementor to capture emails with little stress into setting it up.

If you ever have problems though, the Knowledge base or YouTube will show you how to integrate it with whatever form you are using.

The Email Designs are Responsive

This is a major plus these days, more and more of us are searching the web and checking out emails on our smartphones, so the designs need to be able to adapt to whatever your subscribers are checking their emails on.

Responsive means just that.  It will automatically resize itself depending on whether they are reading it on a laptop, tablet or phone.

The only downside to this is in the design stage.  To see if it works, you have to email a test to yourself and check it on all of them.  It doesn’t make it the worst thing, as once you have designed a template you like that you are going to use going forward, you won’t need to do it again.  But it still does require the time to do it.

It would be great if they included a feature where you can see the design for different platforms at the same time.

We use Elementor as a page builder, and it has this great feature. Aweber would definitely benefit from this.

Subscriber Segmenting

This is a great tool if you are a local business and want to target subscribers based on their location, choose whether to target geographically or actions they have taken in the past.

If people are reading your emails more than others, they might be the ones to target with a specific email.

an image of how the segmenting works


Aweber’s analytics and reporting is really good.  They give you ways to monitor your key stats like open rate, clickthrough’s and bounces.

There are also other stats like:

  • The growth of lists over time
  • An overview of sign up methods
  • Where people are opening your emails from (locations)
  • An individual’s activity over time
  • Plus a few other great features

The problem isn’t with the information, it is with the way you have to access it.  Unlike competitors like Mailchimp where reporting is all in one place, in Aweber you are going to need to switch between 3 different sections – broadcasts, subscribers and reports.

Aweber Smartphone App

I do like the fact that Aweber gives you a smartphone app which gives you the latest information on how your emails are performing and any new subscriber info.

a screenshot of what the smart phone app for aweber

All of the features are included in each of the different levels of membership, the only thing that really makes the difference between them and their prices is the number of subscribers you have on your list, let’s get into that now…

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How Much Does Aweber Cost?

Aweber has 5 pricing plans, they are all based on the number of subscribers you have and not the number of emails you can send.  Here are the plans:

  • Hosting & Emailing a list of up to 500 subscribers: $19/month
  • 501 – 2,500 subscribers: $29/month
  • 2,501 – 5,000 subscribers: $49/month
  • 5,001 to 10,000 subscribers: $69/month
  • 10,001 – 25,000 subscribers: $149/month

If you are lucky enough to get to the point where you have more than 25,000 subscribers, you are going to need to contact Aweber for a bespoke package.

There are discounts available if you pay quarterly or even annually.  There are discounts available for students and not-for-profit organisations too.

If you pay quarterly you get a 14% discount, and if you pay annually you will receive a 15% discount on the prices above.

One thing you will notice, and we love is that the bands are based on subscribers and not features.  If you are just starting out, you will get the same features as someone who has a huge list too.

Other competitors do not offer everything in the smaller packages, meaning that you often have to pay quite a lot to get a feature you want or need.

Aweber keeps it fair by offering everything, regardless of package.

How Does Aweber Compare to Others?

Whilst they all have their differences when it comes to what is included in their packages, Aweber has priced itself roughly in the middle of the email marketing solution scale.

The main thing you need to look for is what is included within the packages as well as the price, Aweber includes all of its features in all of the packages, some others do not.

Aweber Support

The Aweber support is one of the best parts of the product.

Whether it is phone support, email support or using the live chat feature, you will get great support.  Comparing this to others in the market, the addition of the phone option sets Aweber apart.

Unlike others, there is no need to go through endless FAQ pages before you have the option to pick up the phone, just go ahead and give them a ring and someone will be able to help you with your query.

Aweber has won awards for its support too

It won the Gold Award in 2016 for the US’s National Customer Association’s Stevie Awards and won a bronze in 2017, silver in 2018.

It shows they take support seriously, which is a major plus for someone who is just getting into email marketing.

the different awards that Aweber have won

Support is available via the following options:

  • 24/7 Chat Feature
  • Live Phone Support
  • Email

Having said all that, their knowledge base is quite extensive and answers most questions, and if you are just getting started, they include a couple of other great things for you to check out too:

Video Library

Aweber also has a comprehensive video library to show you how to get things done within Aweber.

an example of one of the video trainings

Aweber Academy

Once you sign up with your account, when you are in your dashboard if you go to Help, you will get the option to join a few call features too.  One is the Aweber Academy.  It is a video course designed to help you with your email marketing, master the basics, etc.

We have gone through it and it is very effective and getting you to understand how to use Aweber properly.

Aweber Referral Program

Aweber offers an affiliate program called the Aweber Advocate program.  By introducing someone to join Aweber you will benefit from earning a recurring 30% payment for each month they stay an Aweber member.

Please note, you are going to need to apply for this program via CJ Affiliate and not directly through Aweber,

See the image below to see what you could earn:

What We Liked About Aweber

Here is what we liked about Aweber:

#1 All of the Features in Each Package

The best thing we liked about Aweber is that the features you get aren’t based on how much you pay.  This is great for small businesses just getting into email marketing.  Some of Awebers competitors limit what you can do on the basic package, meaning you have to spend more even though you do not have any subscribers yet.  Aweber keeps it really simple, you get everything and only pay more as your subscriber list grows.  This means the costs should grow in line with your business.

#2 Large Number of Templates

Aweber offers a huge number of templates to help you with your email campaigns.  A lot more than its main competitors

#3 Top Quality Support

From the number of awards alone, you can see how seriously Aweber takes it support.  It also includes the phone option, which is unique against its competitors.

#4 Easy to Use

The dashboard and drag and drop editor are really easy to use, and the video tutorials are great to when you are not entirely sure how to do something.

#5 Easy Integration with 3rd Party Apps

Aweber makes it really easy to integrate with a range of 3rd party apps.  Our experience has been with Sumo, MailOptin and Elementor and our experience has been good with all 3.

#6 Good Reporting

The reports you gain access to are a positive for Aweber, you can really get to know what your subscribers are doing with your emails.

#7 30-Day Free Trial

One of the best things about Aweber is that they give you 30 days to decide if it’s the right option for you, there are many different autoresponders out there, so take it for a test drive and see if it fits for you…

What We Didn't Like About Aweber

Here is what we didn’t like about Aweber:

#1 Outdated Templates

More so, on the blog broadcast side more than the drag and drop builder but still, whilst there are over 700 templates for you to choose from, many of them are not ideal for an up-to-date email marketing campaign

#2 RSS to Email Templates are Poor

This goes with the one above, it is a useful feature to build emails from your blog content, but the templates are really not up to scratch

#3 There are Cheaper Options Out There

Aweber is good, but there are cheaper options out there with more features in the marketing automation department, an example would be GetResponse

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My Aweber Review - Final Conclusion

We feel Aweber is a very solid choice as an email marketing tool and we use it ourselves.

The key reasons are it is easy to use, contains most of the features you would want from an email marketing solution and is reasonably priced.

The support is top-notch and the video tutorials, etc. make it really simple to learn how to get the best out of Aweber.  This would be a major positive for someone just starting out with email marketing as you can pick up the phone and speak to a real person if you need to.

We hope you have found our Aweber review useful, but if you still haven’t made up your mind on whether Aweber is the right solution for you and want to know what the alternatives are, here are out thoughts on the alternative products

Aweber Alternatives...?

If you are still not feeling Aweber, or want to check out some others first, there are many alternatives to Aweber.

If you are on the lookout for something that has more features, then you might want to consider researching GetResponse or MailChimp.  GetResponse is a little cheaper than Aweber.

If you are looking for something at the lower end of the cost bracket, then you could check out Mad Mimi.  But you need to bear in mind that Mad Mimi is a much more basic solution that Aweber.

At the other end of the cost bracket is Campaign Monitor.  It boasts a lot of cool features, but it is also quite expensive by comparison.

How We Make Money Online

Thanks for checking out our Aweber Review!  If you have any questions or comments to add, then please write them in the comments section below. 😉


Free 30-Day Trial, Prices from $19/month









Overall Rating



  • All Packages Include All the Features
  • Large Number of Templates
  • Top Quality Support
  • Easy to Use
  • Easy Integration with 3rd Party Apps


  • Outdated Templates
  • RSS to Email Marketing Templates are Poor
  • There are Cheaper Options Out There

12 thoughts on “AWeber Email Marketing Review – Features, Pricing, Still Useful?”

  1. I tried AWeber in the early days of my online marketing adventure and it was okay but not remarkable. To save money, I switched to a free service (a competitor) and have not looked at AWeber since. That was over 4 years ago now and based on your thorough review, I can see that AWeber has really improved.

    The marketing aids, the many new features, and the tutorials for all the new features make it one of the top options available it seems to me. Your review has made it clear to me that I need to have a look and see if it is not time to switch back over.

    MailChimp is the paid service I am using now, and a couple of others that are part of the package of services I have, so making the switch will actually save me money it looks like, based on your pricing charts and what I am paying. Will AWeber allow me to import my leads into my database from MailChimp?  Great review, thanks for all the work!

    • Hey Dave,

      Aweber has definitely kept improving itself over the years, I did try Mailchimp for a while but found Aweber more to my personal preference.

      The import tool within Aweber will definitely allow you to import your email leads over



  2. Hello. Thanks a lot for sharing such an amazing review with us. 

    I didn’t new that it exist an email marketing program. I have always wondered how anyone can stand to send emails to all people. Thanks to you I find that all this work is done automatically. I just build my website with using un affiliate marketing platform and i need to increase my traffic there.  If I could send emails with this Aweber program to all the people who are interested in my products, I think my online business would be very successful.

    One thing i would like to know. If if have an website created with using Wealthy Affiliate platform i can use Aweber without any problem? 

    Thanks a lot and keep in touch! 

    • Hi,

      thanks for checking out our review. Email Marketing is still very effective and it is a great way to helping with your customer base.

      We have a website hosted at Wealthy Affiliate and have had no issues with using Aweber


  3. Cool. I am looking for any smart email capturing widget for my website. The problem is that – right now I do not have much daily traffic. And as you have mentioned that AWeber is a paid service so my question is – should I still consider to have a basic email capturing widget (if not smart) to increase the visitor count. I heard that MailChimp is free service until a certain number of subscribers so that could be worth considering for a newbie website.

    Once I reach certain number of subscribers, then I would like to subscribe to AWeber membership as this is looking promising in terms of price and features. 

    • Hi Neha,

      thanks for checking out our review!  If you are still not seeing much traffic, then I would wait for a paid service. So you might want to consider Mailchimp.

      Having an email capture tool will not increase your traffic though, that will come from your content.  I would recommend you wait until you are getting decent traffic before deciding to venture into email marketing.



  4. Awesome review of the Aweber system. I have noticed that Aweber is recommended by most of the top internet marketers. So, I was curious to know more about this e-mail marketing system and at the right time, I get to read your post.

    This review is in-depth and to-the-point, already answered most of my queries. My only doubt is, would you suggest Aweber as the no. 1 email marketing tool? 

    Currently, I’m using Mailpoet and planning to get premium service when my subscriber will reach beyond 1000. Then I would consider going for Aweber, and your review helped me a lot with inside information.

    Thanks a lot for sharing this review.

    • Hi Akshay,

      thanks for checking out our review.  I think it would be really hard to say there is an outright winner when it comes to email marketing solutions as they all offer different elements and it would depend on your business type.

      I would rate it highly and have experience using it, but have also seen great reviews about other services which we are currently checking out to complete a review.

      My advice would be to do your thorough research based on your business type and go with the one that can grow with you and be utilised the best



  5. From the little experience I have with email service provider, I think Aweber is among the best email service provider so far. I have read a lot of review about it and people are recommending it. I love autoresponders and I don’t plan to launch my website without one. Well, just as you have said, Aweber is kinda expensive but it’s worth the money.

    Thanks for sharing.

    • Hi,

      thanks for checking out our review.  Email Marketing is a great opportunity to build up trust with your users and it makes complete sense to have an autoresponder.



  6. This is a thorough and very informative review and a ‘must read’ for anyone who is, or has been, toying with the idea of using the services of email marketing software. As I was going through all of the opiton available, I was thinking, this is probably too much for me and then you gave me permission to think that, for which I am grateful.

    I’m not at the stage where I need an autoresponder but I am making myself aware of what is available. I like the idea of a building a list through the website and thus being able to pass on news of the latest posts, no more or less to begin with. Maybe at a later stage I will be in more need of everything Aweber has to offer but for now I will have a look at a couple of the other options you’ve said about. Simple is all I should need, so Mad Mimi might be a possibility.

    Lastly, do you know if you need to be a subscriber to the program before you can become an affiliate ? That would be a healthy addition to the ads running on my site. 

    • Hi,

      thanks for checking out our review.  WE are so glad you found it a useful read.  Every Email Marketing solution is different and there is no right one for everyone, you need to go with what works.

      As to your question, no you do not need to be a user of Aweber to use their affiliate program, but you need to sign up with CJ Affiliates to be able to utilise their affiliate program.

      All the best



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