Is Now Lifestyle a Scam? – A New Style MLM, But Does It Work?

Welcome to our Now Lifestyle Review!

Getting fit and earning money too, that is what Now Lifestyle is offering.  But does it offer a decent MLM business for a change or is it still a hard sell.  We will go through all you need to know in our Now Lifestyle review.

Now Lifestyle wants to help you achieve the following 3 goals:

The 3 claims that Now Lifestyle offers
  1. Achieve Time & Financial Freedom
  2. Maintain a Healthy Body
  3. Build Healthy Relationships with Friends & Family

We would all love to be able to achieve those 3 things, but does Now Lifestyle help you with that, is it the right business opportunity for you and ultimately is it possible?  Or is Now Lifestyle a Scam?

First off, it’s great to see that you’re doing your research before buying into any “seemingly good” product.

That is how you avoid scams and find only legitimate ways to make money online!

To be completely transparent with you, we’re not associated with Now Lifestyle in any form.  We’re not here to pitch or sell you anything.

Instead, we want to show you how Now Lifestyle has a unique take on MLM, and that it might actually be a good thing…

Now Lifestyle Review Summary

Product Name: Now Lifestyle

Founder: Joel Therien, 2017

Product Type: Health & Wellness Online Business based MLM company

Price: Free to get started, $50 per month to access complete platform

Best For: People wanting to make money, whilst getting fit…



  • Not Your Usual MLM
  • 50% Commission Rate
  • Free to Get Started


  • 36 Hour Holding Tank
  • Business Tools are Restrictive
  • Not Enough Experience in the Business
  • Still an MLM

Summary: Now Lifestyle is a Health and Wellness/Fitness MLM company, but it has brought a different spin to the usual business model as it integrates internet marketing methods, which is to be commended.

It brings in some good tools to help you promote this fitness and wellness product.  If MLM is the direction that you were choosing, this is a good solution.

Having said that, MLM is still really competitive and has a really low success rate.  This is a new company, so it might be a different story in the long run.  But it’s still too early to tell…

Rating: 55/100

Recommended? Yes and No

Table of Contents

What is Now Lifestyle?

Now Lifestyle is an online Multi-Level Marketing (MLM) company selling health and wellness related products.  It includes a health membership program and nutritional supplements.

Now Lifestyle follows the MLM business model, so it includes some business-related tools and a business opportunity aimed at helping you make money online.

Now Lifestyle was founded by Joel Therien in February 2017.  Joel has a back catalog of a number of companies including:

  • Host Then Profit (2011)
  • 7 Minute Workout (2011)
  • Pure Leverage (2013)
  • Get Backup (2015)

But if you have heard of Joel for anything, it is probably for being the founder of Global Virtual Opportunities (GVO).  GVO is an internet-based company offering services like Email Marketing, Web Hosting and a few other Internet Marketing Tools.

You will notice that some of the business tools within Now Lifestyle are provided by GVO.  This includes the autoresponder and the lead capture system.

Now Lifestyle Product Line

The 3 main product lines are based around health, fitness and wellness:

Health & Wellness Membership Program – $24.97/month

Included within this membership are:

  • A range of customised Workout Plans
  • Video Workout Training for use within a gym or at home, designed for all ages and sexes. This includes over 800 workout and weight loss videos
  • Complete Diet and Calorie Counters
  • Live Video Workouts
  • Live video education on Health & Wellness
  • It also includes 5 personal membership, so you can share this with your friends and family.

Nutritional Supplements

They offer a range of nutritional supplements to help you get in shape:

  • Protein Powder
  • Energy Capsules
  • Intestinal Health Capsules

Business Automation Tools – $24.97/month

This is the part where we get to the tools designed to help you make money by remarketing Now Lifestyle.

Joel brings the technology and tools from Global Virtual Opportunities.  Within Now Lifestyle, you also gain the following:

  • An Autoresponder system for Email Marketing
  • A Lead Capture System for you to Generate Leads
  • Professional Templates for you to use to build some custom lead generation campaigns.

You will use these to resell the Now Lifestyle membership to other people to make money.  Let’s get into how you will make money with Now Lifestyle…

How to Make Money with Now Lifestyle?

It is better if we talk about how you get started with Now Lifestyle first, before you understand how you can make money with it.

Getting Started with Now Lifestyle...

There are two memberships with Now Lifestyle, the free membership and the paid membership.  We will start by going through the free membership.

Free Membership

With the free membership you get access to a customised 10-day workout routine, based on your “fit profile”. This profile will be something you fill in, so you can receive training suitable for your current fitness level.

some of the training videos with Now Lifestyle

It is a good thing for if you want a fitness program to follow, but it will not allow you to make any money.  It is a good start for Now Lifestyle, as most MLM’s expect you to pay up with a sign-up fee.  But it is limited, as you will not be able to use this membership level to make any money.

You get access to the membership level, your 10 customised lessons and that is that.

To make money, you are going to look at the next level – the paid membership.

Paid Membership

If you are sold by the training plan within the free membership and are only interested in following a personalised training plan and benefitting from the supplements you only need to sign up for the $24.97/month Health & Wellness package.

However, if it was the opportunity to make money you were more interested in, then you are going to need to pay for the $24.97/month Reseller Program.

But don’t think the costs stop there…

In order for you to leverage their system, you are going to need to buy their $24.97/month Business Automation Tools.

If you check out the image below, you will see the necessary packages that you are going to need to buy in order to start building a business designed at reselling Now Lifestyle:

Pricing structure of Now Lifestyle

At first glance, you will think that you are going to need to buy all 3 and pay $75 a month, but Now Lifestyle does turn around and offer you the 3 for $50/month.

P.S. This program enabled us to Create a 4-Figure Monthly Passive Income Stream.  It’s Free to get started and only costs $49/month to go full-time!

Haven't Made Your First $1 Yet?

Studies have shown that more than 70% of the people who want to make money online have not made their first dollar yet. So, you’re not alone!

Now Lifestyle Compensation Plan

There are 4 ways for you to get paid with the Now Lifestyle Compensation Plan.

  1. Direct Sales Commission – you will earn 50% commission from any sales you personally make
  2. Matching Bonus Commission – you will earn another 50% matching bonus from any earnings form your direct downline referrals
  3. Binary Residual Commission – as part of Now Lifestyle, you are required to build 2 teams. One on the left and another on the right, so you can earn residual commissions when you have enough downlines on both sides
  4. Now Lifestyle University Sales Commission – There are a couple of high-ticket items that are available too. Courses like Email Marketing Mastery ($497), Now Body Certification ($2,997) & the Now Lifestyle Seminar Retreat (a staggering $14,977).  All of which you can earn 50% commission on any direct sales and 5% on any sales made by your downline.

But like many MLM’s we have reviewed, there is a catch…  There are some requirements needed before you can go and earn those commission.  These include:

  • For your Binary Commissions, you will need to recruit at least 2 active downline referrals
  • To stay active, you need to recruit at least one new downline every month until you are able to maintain 6 active downlines.

To learn more about their compensation plan and how to get paid please check out the following videos:

What We Liked About Now Lifestyle

Here is what we liked about Now Lifestyle:

#1 Not Like Your Usual MLM

Let’s face it, your usual MLM will get you to target your friends and family and get you to convince them to sign up to something they don’t really want or need.

Joel has taken a different approach and give you some good tools to help you target people who are going to be really interested in this fitness course.  You will be using their Lead Capture Pages & Email Marketing Campaigns to promote the Now Lifestyle to people who are looking to get fit or interested in fitness in general.

It does put a very different spin on MLM, which is very rare, and it does look like a good business opportunity for the right person.

#2 50% Commission Rate

50% commission rate on direct sales is a really good offer, and you can also earn 50% from a matching bonus from your direct referrals.  Such commission pay-out for MLM’s is rare but does looking appealing.

It does bring into question, whether it is sustainable in the long run. 

#3 Free to Get Started

I like the fact that you get to check out what you are going to be promoting before handing over any money.  Most MLM’s just expect you to pay up and keep paying up.  But with Now Lifestyle, you get to check out the members area and get a customised 10-part training too.

What We Didn't Like About Now Lifestyle

Here is what we didn’t like about Now Lifestyle:

#1 The 36 Hour Holding Tank

If you checked out the videos before, you will have heard them talk about the “36 Hour Holding Tank” for new referrals.

Basically, new referrals are put into this holding tank for up to 36 hours, before you place them into your downline team.

If you have any experience with MLM, you will know that where you are positioned can have massive implications for your earning potential.

The holding tank is there so you have time to decide on which position you put someone into your team.

At first, this seems like a pretty good feature to have, however…

It actually leads to some questionable tactics to recruit new people to join your team.  Because, you can encourage them to join by offering them free downlines.

Because you have the time to hold them, you can say join now and I will add x number of downlines under you straightaway.

Such techniques are really bad in MLM, and it will become a constant battle as new members will have the wrong mindset and expect you to keep helping them get downlines instead of going and getting their own leads.

This makes the holding tank sound great, but it is really not going to help your business.

#2 The Business Tools are Restrictive

If you plan on only promoting Now Lifestyle, the tools are fine.  But as experienced Internet Marketers, we can tell you that they will not help you if you want to explore other avenues to diversify your earnings.

The purpose of the tools is simply to promote Now Lifestyle.  You couldn’t use them to promote anything else.

There are also Now Lifestyle members that have come out and stated they are using the Aweber Email Service Provider instead of the one provided by Now Lifestyle because of how inflexible it is.

#3 Not Enough Experience in the Business

Now Lifestyle is relatively young, so it is really too early to call whether it is a reliable business to join.  Added to the fact there is no income disclosure statement available yet to help find out if members are actually making money.

#4 It is Still MLM

Now Lifestyle is different to many others that we have reviewed, but it still comes down to the fact that it is an MLM and the only real way you are going to make any serious money is by building up a downline.  A team below you who are selling Now Lifestyle and getting people to build their own downlines, which in turn are yours.

It will still resemble a pyramid and it will be the reselling side that people will concentrate on.  How many people can go on YouTube and watch fitness videos, you need to be serious about fitness to want to pay $30 a month to have a personalised training program.

The fact is to make money with MLM, you need to get to the top and stay there to make money.  If you are great at sales, you might make this happen.

Recommended: Affiliate Marketing Vs Network Marketing: Which Is The Better Option?

Haven't Made Your First $1 Yet?

Studies have shown that more than 70% of the people who want to make money online have not made their first dollar yet. So, you’re not alone!

Is Now Lifestyle A Scam?

In our opinion, Now Lifestyle isn’t a scam.  It offers a unique take on MLM and with the business tools provide the right individual could make this work.

However, it is still an MLM and that requires you to promote not only the products but also build a team under you.  You will also be tied down to one company, as the tools cannot be used to promote anything other than Now Lifestyle.  They do focus on getting you to target the right individuals which is a nice change for an MLM, but it is still relatively new and that might be a factor.

Either way, if this is right for you it might be worth a look at the free membership at least.

How We Make Money Online

We are not particularly fond of MLMs – you end up tied to one company, trying to sell expensive products and trying to recruit a team with little chance of any success. (Only 1% of People Make Money with MLM).

Instead, our top recommend business model for anyone wanting to make money online is Affiliate Marketing!

The reasons are simple…

  • You do not need to recruit anybody to make money
  • You have the freedom to promote any products or services you want and not be restricted to only sell products from one MLM company
  • It is FREE to get started

Affiliate Marketing is our favourite business model.  Hard work with MLM will get you nothing!! Hard work with Affiliate Marketing will get you financial freedom with your own passive income stream.  Put your effort into the right decision and learn more about how you could get started with Affiliate Marketing HERE.

Thanks for checking our Now Lifestyle Review!  If you have any questions or comments to add, then please write them in the comments section below. 😉

Now Lifestyle

Free to Start, $50/month





Money Making Opportunity


Overall Rating



  • Not Like Your Usual MLM
  • 50% Commission Rate
  • Free to Get Started


  • Holding Tank
  • Business Tools are Restrictive
  • Still a New Venture
  • It is Still MLM

18 thoughts on “Is Now Lifestyle a Scam? – A New Style MLM, But Does It Work?”

  1. Hey you two, how are you these days? Good I hope. So Now Lifestyle hmm.. I’m always skeptical of businesses that use the Multi-level Marketing format, even if they are a bit different than the rest. Do you think you could recommend a different product in the same niche to me? I would appreciate it, thank you.

    • Hey,

      we are doing great, thanks! I personally wouldn’t recommend MLM, but that doesn’t mean that you cannot target the health and fitness sector.  But our recommendation would be Affiliate Marketing over MLM anyday.

      You can get started for free, target the exact niche you want and promote products without having to buy them to sell them.  That would be our recommendation.  Read more HERE.



  2. I cannot stress how important this information is for all of us freedom searchers out there. It is amazing that there are people like you sharing information like this, the 3 goals summarize all that I want in my life, you guys really nailed it!
    I could just add one more: Have fun and don’t forget to spend time on charity! I could never manage to do anything like this without all this information. I wish you all the luck with your journey!

    • Hi Bernie,

      thanks for checking out our review.  Whilst the goals do look good, I would still recommend you do more research before making a decision.  MLM is such a hard business model to get right, and I would err you on caution.

      All the best


  3. I’m really impressed by the things I have read here about is now lifestyle and the tendencies of it being a game changing MLM platform. I really appreciate the little buts of details attached to it that makes it a unique brand of mlm. However, the problem I have is still the sane competitiveness of the market or niche that this is in. It has some top industry leaders and disposing them would only mean almost fighting a lost battle. Hence, I will still have my fingers crossed on this

    • Hey Roger,

      thanks for checking out our review. Now Lifestyle does offer a huge twist on the MLM, but it still doesn’t guarantee success as it would require great sales and recruitment skills.

      I agree, the industry is very competitive and would require you to convince people to overlook to others in the industry.

      Still, it could work for the right person


  4. Now lifestyle would’ve been the perfect business to invest in considering the kind of products they promotes and all but considering the one fact that it models after the MLM business, it’s not to be recommended at all. We all know as it operates, you need to recruit people who will in turn recruit and then it continues before you can make a little cash out of such a business. Thanks

    • Hi Andrea,

      thanks for checking out our review.  I know what you mean, MLM is not a great business model unless you are able to sell really well and you also need to be able to recruit too.

      It does give a different spin to MLM, but still I would recommend Affiliate Marketing over MLM!!



  5. Now lifestyle is a new approach to MLM and it is indeed bringing a new touch to how mlm works generally. Well! I like the good point of them teaching us how to leverage on tools to propagate mlm here. It cannot cone much easier than that. One thing I would take against them is the newness of the platform as that may pose a big threat as most mlm are known not to last for a long time. Though it is free to join and the subscription is small too but then, I would want to be sure before joining.

    • Hey Ramos,

      thanks for checking out our review. I agree, it is a different take but there are more concerns than benefits.  I would be worried about the fact it is new too.  There are some big players out there in this sector, and I wonder if Now Lifestyle has done enough to cut into these and stay for the long term?



  6. I like the offers of Now Lifestyle, earning while you are keeping fit is a good idea and it sounds so interesting but this can’t be made possible because of the kind of business Now Lifestyle is, MLM. Earning is always made hard or sometimes impossible, in several reviews, you’ll find out that only 1% of mlm participants earns, the rest just work for those at the top. Regardless of the changes they’ve made, it still doesn’t change what it is.

  7. I’ve done MLMs in the past and couldn’t even make enough money to cover my initial setup costs, I think it came down to insufficient training. Most MLMs just give you some basic tools and you’re on your own.

    I think it’s great that Now Lifestyle supply you with lead capture pages and email marketing campaigns, but unless you’re already an experience internet marketer then you’ll probably fail to know how to utilize these things effectively. Do they offer any kind of training course on how to get leads?

    • Hi Son,

      thanks for checking out our review.  Yes, we agree – whilst the tools available are going to benefit you, unless you are an experience internet marketer and sales person, you are going to find this an extremely hard market.

      They offer some training, but still MLM requires more training and skills than Now Lifestyle can offer.


  8. Thanks for the interesting review! I’m not very familiar with MLM so this was an eyeopener. It certainly sounds like getting to the money making point in Now Lifestyle takes a lot of work and I guess this is the issue with any MLM company. I agree that affiliate marketing is a lot better way to make money, especially since it gives you the freedom to promote what you want and also because you don’t have to recruit anyone. Great post!

    • Hey Lotta,

      thanks for checking out our review.  MLM is not the best business model, tbh as the success rate is very low and requires sometimes a huge investment to get started.

      Both Affiliate Marketing & MLM require hard work, but the difference is the success rate of Affiliate Marketing is much higher!!  See why we think Affiliate Marketing is 100x Better than MLM!!



  9. Hi, Thanks for your valuable post. I want to make money on online. I do not have enough idea, Make Money Online. I get idea to read your post. Affiliate Marketing is the best way to make many. So, I can understand by hard work anyone can get success with Affiliate Marketing.At first I will start free membership.Then I will take premium membership.

    • Hi Mili,

      thanks for checking out our review.  If you are looking to make money online, then MLM is probably not the best idea.  Whereas Affiliate Marketing is a much better option for a beginner.  You are much more likely to be successful with Affiliate Marketing.  If you want to learn more, check out this post!!



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