5 SEO Mistakes Affiliate Marketers Make & How to Avoid Them

Getting SEO right is essential to getting your affiliate marketing aspirations off the ground, but if you follow some outdated advice or any of these common mistakes you will not get ranked anywhere near page one of Google and that is your primary goal if you want to get any traffic.

So, I am going to share with you these 5 SEO mistakes Affiliate Marketers Make & How to Avoid Them with my support.

This post may contain affiliate links, for more information check out my disclosure page.

1.    Overstuffing Keywords

This used to be a method that worked a while ago, where placing the keyword in the content as often as you can wouldKeyword - 5 SEO Mistakes Affiliate Marketers Make reward you with better rankings – but the search engines have moved away from using this years ago.  They much prefer you to concentrate on high quality content.  Google actually searches through all of your content to see how relevant it is and how useful it can be to a reader.

The advice nowadays is using the keyword in the title of your post and place it once in the first paragraph, any more than this can be too much.

Related Post: What is SEO and PPC? – Which Strategy is Best?

2.    Straying Off-Topic

High Quality posts or reviews require a lot of in-depth content, as most advise hitting 1,000-1,500 words for each post.  But this can lead some to writing just for the sake of it.

If you are going to write an article, you must ensure it remains relevant and on-topic.

Google reads your articles, your readers are hopefully going to read your articles – but if it isn’t relevant to the topic, it doesn’t matter if it is 2,000 words long or not.

Not every article needs to be really long, it just needs to be relevant and in-depth when it needs to be in-depth.

3.    Copy & Paste – Duplicating Content

There are some programs out there that state you can earn money overnight using their model and it is based on using duplicate content… The Search Engines hate duplicate content, this strategy will just mean you fall onto your face (and lose your money too).

Forget the fact that you will not get ranked very well in the search engines, you are using a strategy that involves stealing another person’s content.

I am not saying that you can review other people’s websites for ideas, but every article that is written by you needs to be written in your own words.

You will find that using your voice in your affiliate marketing business will improve your chances of ranking high enough to get traffic.  Using duplicate content is not the answer if you are struggling for ideas for content.

If you are also using one of those programs that base it on duplicate content, you need to get out now.

4.    Unclear Linking Strategy

Having internal links in your articles is a great SEO strategy, but it comes down to relevance again.

Inserted links where you are linking to content that is relevant to the point you are making will definitely have better SEO benefits than just placing a load of links into place.

I will say, that every decision you make needs to be relevant and engaging to the person reading your article.  If it isn’t helping your point or against the flow of your article, think how you could incorporate it in a better way.

5.    Ignoring Site Speed

Having too many plugins, images that are way too large for a website, or poor web hosting can all impact the loading speed of your website.

SiteSpeed - 5 SEO Mistakes Affiliate Marketers MakeThis is a major turn-off for both the readers and the search engines.

Take some steps like decreasing the size of the images that you use before putting them into your website and getting rid of plugins that you don’t really need or replacing plugins that are a better fit can help.

But when it comes to web hosting, if your provider is slowing you down it might be worth you checking out a better hosting provider.

Related Post: What is the Best Web Hosting Service for WordPress?

Couple of Other Points to Consider

If you are getting impacted by any of the factors above with your affiliate marketing business, it isn’t too late to get your SEO strategy back on track.

If you already have content on your website that isn’t getting ranked well or not getting engagement, first thing to do is to go back and review each article.  Ensure that you are not keyword stuffing, have appropriate links only and that your content is totally relevant to the subject matter.  Does it help someone answer a question.

I would also point out at this point; your website shouldn’t just be reviews.  This would openly show you are just selling.  If every article you have has an affiliate link on it, then this strategy will put the search engines off your website too.

Once you have reviewed all of your content and ensured it doesn’t break any of the SEO rules, then you should resubmit a sitemap to your search engines.

Get a JumpStart to Your Affiliate Marketing SEO Strategies

Affiliate Marketing is an awesome way of earning money online, but if you find that you are not getting the return on investment you were expecting, I can offer you help.

First thing I would say about this is that if you are following any advice that led to the 5 points in this post, it would suggest that you might be trying to cut corners to try and earn money quicker.

But, if you had been employing the right strategies from the beginning then you could have actually been earning money already.

The main reason why Affiliate Marketers fail is due to not staying the course (on the right track) many give up before making money and saying it didn’t work.  But the search engines do not really start taking notice of your website until month 4 and yet most give up at this point.  I started earning from affiliate marketing on month 6, shows what staying the course can do.

If you are considering affiliate marketing or are struggling to get your strategies to work, I can offer help.

I am part of a community called Wealthy Affiliate – They offer extensive training, expert help & support, plus an awesome website builder, affiliate marketing tools and web hosting and they are the reason why I am getting somewhere with Affiliate Marketing.

They only cover relevant strategies that definitely work if you follow the training to the letter.  I will also help you every step of the way to getting started or get your business back on-track.  You can join Wealthy Affiliate for free, and I will help you! (just reply to my welcome message and we can get started).

But as I always recommend you research products, here is my Wealthy Affiliate Review.

Affiliate Marketing is a real business opportunity, but it takes time and hard work to realise your potential with the model.  If you stay true to the training and ask for any help or advice along the way, you will soon start benefiting from your affiliate marketing business.

Trying to take shortcuts with it will just harm your chances; buying fake traffic, using duplicate content, irrelevant content will just end up hurting you more.

Try a step-by-step training program with strategies that work, and I will be there to help you whenever you need.

Thanks for reading this guide, if you have any questions or share your experience please leave them in the comments below and I will definitely come back to you.

14 thoughts on “5 SEO Mistakes Affiliate Marketers Make & How to Avoid Them”

  1. Thanks for all the good info about SEO. It is such a good business oppurtunity to work with affiliate marketing but just as you say it takes some time and passion to make it work. These tips are hands on and I will use them myself when I am building my site in the future. There is so much to learn and using SEO really helps out with building any business the organic way. Thanks once again! Wish you all the best! /Pet

    • Hey Pet,

      thanks for checking out my post and leaving some comments.

      If done right, Affiliate Marketing is an awesome business model that many use to work from home. I am glad I can help people avoid these common mistakes.

      thanks again


  2. You have listed very valid SEO mistakes that we should avoid, and I agree with all five of them.

    However, I have a question about something you say in your article.  You have pointed out that “If every article you have has an affiliate link on it, then this strategy will put the search engines off your website too”.  

    When you use the term “affiliate link” in what sense of the word are you referring to?  Affiliate Marketing is all about affiliate links, and when we write either an informational article or a review, we want to give our audience a choice or a solution to their queries, how would you suggest we do that without including an affiliate link?

    • Hey Denis,

      thanks for checking out my post and leaving some comments.  My advice would be is your reviews should have the affiliate links, but some other supporting articles would point to the review rather than just pointing to the product.

      This is all about building trust with the audience, so if every article was about you buying a product than it can come across very salesy.

      Whereas in affiliate marketing, half of the battle is helping the reader.  If every article was a review on a site with no supporting literature, it wouldn’t rank as well as a website that does a good job of mixing up the content.

      So for example, I have a product review page and maybe 3 supporting articles that talk about the product, but point them to the review and this way they have an all-rounded view of the product and then choose to buy it.

      This customer may have checked out 4 articles on my website before choosing to buy it.

      hope that makes sense?


  3. Great tips John! Those SEO tips are very common and most people do this things thinking that it will help them to earn money fast. I must confess that I was doing keyword stuffing in the beginning and of course, I was banned from Google. You have explained everything so well and I know that it will be helpful to many online marketers.

    • Hey Daniel,

      thanks for checking out my post and leaving some comments.  Unfortunately these are common mistakes and they are generally down to wanting to earn money quicker.  But you will earn so much more by following the right way, rather than trying to cheat it and failing.

      thanks John

  4. Hi there,

    I believe you started very well!

    Mainly for the beauty and simplicity of your logo. Your site content is very well laid out. That’s a big difference.

    Could you give me a hint, what would be the best plugin for Amazon Affiliate program in your opinion?

    What would be your tip to start earning some money in affiliate programs? Just producing content or do you consider investing some money in boosts in Google and Social Media?

    What I have seen is that without an investment in traffic to the website, there are not many chances of financial return. Do you have an opinion?

    Thank you for the opportunity to discuss the matter.

    Best Regards,


    • Hey Rick,

      thanks for checking out my post and leaving some comments.  Amazon does have a plug-in you could use, just be mindful of how much impact it has on your site speed.  AS it is just as easy to manually enter the affiliate links.

      I wouldn’t recommend investing in any boosts that include buying traffic – you can never know if it is just bots that are visiting your site.  they are very unlikely to be organic visitors and when you stop buying it, your traffic levels will drop off a cliff and this will impact your rankings more than building it up naturally.

      I recommend that you create high-quality content, and post regularly – 3 times a week is a good figure.  I utilise the comments tool in Wealthy Affiliate to get high-quality comments (as this shows engagement to the search engines) and just keep going.

      I wouldn’t even consider the social media boosts at first, as they may like your page but doesn’t mean they will buy any of your recommendations.

      Getting to Page one of the search engines will have more benefits than buying any fake traffic, and doing this in an organic controlled manner will reap many more financial benefits than anything fake.



  5. Thank you, John, it’s hard to understand the use of keywords for a beginner. I made another mistake. I thought I had to enter as many keywords as possible to the SEO All in one. So I ended up with half my article in there. I didn’t stuff the keywords into the article, I stuffed the article into the keyword box. Site speed is also an important issue. I know from experience that when I search the internet and they keep me waiting for 7+ seconds, I have already hit the back button to go to the next one listed on Google search.


    • Hey Loes,

      thanks for checking out my post and leaving some comments.  Getting your head around keywords is an important step in any online business – but nowadays google is more interested in your content than how many times you put the keyword in.

      You are so right on site speed, with high-speed internet available to so many – they all seem to have a low tolerance for slow loading websites.  But many website owners do not realise the impact this can have on their audience and their rankings.

      thanks again Loes


  6. Thank you for this informative post. Many people want to make money through affiliate marketing program but it requires much skills to be successful. With such post, you are helping many affiliate marketers including me because this field is new for me for that i have to learn much about SEO, how it works, what is not allowed when using SEO ….

    This post is recommended to new affiliates markers .

    • Hey Julienne,

      thanks for checking out my post and leaving some comments.  I wouldn’t necessarily say it requires skill – it definitely requires time and effort – but everything you need to learn is available for anyone to learn.  Anyone who is willing to spend some time learning everything they need to know, and then putting it into action will definitely see success from Affiliate Marketing.

      We all started somewhere and as long as we realise there is always something we can learn, then we are onto a great path.

      thanks again



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