What is a Keyword Research Tool? A Comprehensive Guide for Beginners

What is a Keyword Research Tool?  One of the things that I have noticed out there, is that no one really explains what a keyword research tool is, or what information a keyword research tool provides you.

They just try to sell you the keyword research tool they believe is the best, without explaining your question.

So, I want to make sure you fully understand what a keyword is, what a keyword research tool is, why it is such an important part of your online business and also how to complete keyword research too.

Let’s start with clarifying your understand of what a keyword or keyword phrase is.

What is a Keyword or Keyword Phrase?

We use keywords or keyword phrases every time we write a search term into Google, Bing, Yahoo or YouTube.  It is how the search engines are able to understand what we are looking for help with and what results to show you.

Imagine typing into Google, what is a keyword research tool and they display information about SEO techniques.  Whilst they are related, it isn’t what you were originally looking.

So, keywords are used by:

  • Visitors to a search engine looking for help with something
  • Search Engines to provide search results
  • Online Business Owners to make sure their content is highly relevant for the search engines to display at the top of the search results

To be able to ensure you are able to target effective keywords, you need a keyword research tool.

What is a Keyword Research Tool?

Now, if you just pick a common or broad keyword and write content that is not an effective strategy.Our favourite Keyword Research Tool - Jaaxy

There are billions of search results that come up and if you don’t understand how to research the best keywords to target to get your new website ranking, then you will find it extremely difficult to get anywhere with your content.

High-quality content is important, but if you do not complete any keyword research you will find it like walking through a darkened room trying to find the light switch.

A Keyword Research tool allows you to check out keywords and find effective low competition keywords to target with your content.  It connects with the search engines to ensure you get the results you need and help you target effective keywords to add content about.

Rather than targeting a highly competitive keyword that has already been covered off effectively by authority websites, it allows a new website owner to target a low competition keyword or what we like to call the low-hanging-fruit keyword.

Low Hanging Fruit Keyword Strategy

A new website will take time to get ranked into the search engines, and if you don’t target low hanging fruit keywords you will find it will be harder to rank and get noticed.

A Keyword Research Tool provides you with information around any keyword you are trying to target and can even give you a much better option to target.

Low Hanging Fruit Keywords

An authority website that has been around for a while will have the options of many keywords to target, but a new website owner will definitely benefit from targeting a low-hanging-fruit keyword.

A Low-Hanging-Fruit keyword is a keyword that receives some traffic on a monthly basis, but more importantly only has a few competing posts for the same keyword.

The ideal low-hanging-fruit keyword to target for a new website is typically above 100 monthly searches and less than 100 QSR (competing sites). But the lower the QSR score the better.

There is no point targeting a keyword that receives thousands of monthly searches but has over 200 competing websites if you are just starting out.

Starting out is tough enough without having to compete with authority websites.

But a keyword research tool might show you a different keyword, maybe a longer variant of the same keyword that might only receive 200 monthly searches but has only 20 competing websites.

If you can rank your post at the top of the search results, I would much rather have 200 monthly clicks than none at all from the more competitive keyword, that is how you build up to getting your authority and then you can start competing with the big boys on more competitive keywords.

Why a Keyword Research Tool is so Important to Your Business!

That is why a keyword research tool is so important to your business.  Targeting low competition keywords that have some monthly traffic on a new blog will definitely lead to more traffic than a new blog trying to compete with just any old keyword.

What a Keyword Research Tool Shows You…

Below is a screenshot of what information you will see using a keyword research tool.  We are using our preferred keyword research tool, Jaaxy but you will find the information similar to what you will see elsewhere.

Jaaxy Dashboard - Keyword Research Tool

Let’s explain the different headings and the results that they provide you:

AVG: The average number of searches this keyword receives a month

Traffic: Visits to your website if you achieve first page rankings in the search engines

QSR: (Quoted Search Results) – The number of competing websites ranked in Google for this exact keyword

KQI: (Keyword Quality Indicator) – The quality of the keyword, Green is Great, Yellow is OK, Red is Poor

SEO: A score based on traffic and competition, the higher the score, the more likely you will rank for the keyword.  Score is out of 100, the higher the better.

These are some great metrics letting you know which keywords to target, and it also will give you more keywords to target later on.

Domain: It will also let you know if that domain is available for you to buy.

Using the Keyword Research Tool

With Jaaxy, the keyword research tool is really easy to use.  Just type the keyword you are wanting to write an article about, and it will give you the details for that specific keyword, but it will also give you a number of relevant keywords too.

There are alternative keyword research tools out there, but to be honest they all seem to be a little more complicated to use and understand.

That is why we like Jaaxy, it is a powerful tool that is really easy to use and understand.  It also provides a few other tools within it that can help you with your website and content creation too.

From the screenshot above, you can see that “What is a Keyword” is really competitive and would be tough for a beginner to rank for, but if we chose “What is a Keyword Phrase” that is a better option.

Ok, it only has an average of 96 searches a month, but it only has 24 competing sites and I bet with the right training you could easily rank well for that.  You goal is to be on page one of the search engines, write a better post than the ones already there and you could find yourself being number one soon.

Think about it, how often have you gone to page 2 of Google to find what you are looking for?  96 clicks is better than none, like I said.

What is the Best Keyword Research Tool for Beginners?

We think that Jaaxy is a great keyword research tool for beginners.  The main reason being that it is so easy to use and Jaaxy Keyword Research Toolunderstand.

With a great traffic light system for whether to use a keyword or not and some other great tools that we will go into detail in within our Jaaxy review, it is a great simple tool that is a great companion for your online business.

Jaaxy provides you with a number of features to help you with not only your keyword research, but also allows you to research your niche a little more in detail.

We also love the affiliate program tool to see affiliate programs you can use within your niche too.

Here is a short guide on what the tools are that Jaaxy provides.

Site Rank

Once you start ranking your content, this is a great tool to keep an eye on how your rankings are going.  Are you blog posts going up, are they are the top of the search results or are they dropping meaning you need to do something about it…?

You can also tag posts to keep an eye on your rankings within the dashboard too.

Search Analysis

This is a great tool to analyse your competition, who is also competing for the same keywords you are targeting.  Then you can review their content to ensure you right a better version.

You can also discover some SEO trends using this tool too.

Alphabet Soup Technique

Have you ever noticed that when you start typing a keyword into Google it starts prompting what your question might be?  This is called Google Instant and it changes as you change the letter.  So, as you type a term and then add a, b c, etc. it changes the result.

This can open up tons of different search terms for you to start keyword research on. But doing it through google takes time, this tool does all the work for you.  Just type your chosen keyword into the box and see all of the different results that come up from the alphabet for you to analyse.

(This is my favourite tool within Jaaxy).

Brainstorm HQ

Find out what is trending online, what is popular and stay up-to-date within your niche with this great little feature

Affiliate Programs

If you are unsure what affiliate marketing is, we suggest you check out our post What’s Affiliate Marketing and How Does it Work.  Affiliate Marketing is a great partner for any online business owner and this tool allows you to search for relevant affiliate programs within your chosen niche.  Search 4 of the main affiliate networks to find products or services you can promote and earn commission for.

We Recommend Jaaxy, Best of All it Comes with Another Great Feature!

If you are just trying to get your head around keywords, keyword research and SEO then you might find it interesting to know that Jaaxy is also from the guys behind Wealthy Affiliate.

Wealthy Affiliate is comprehensive training platform that provides people just starting out all the training and tools required to build a profitable online business.

The Jaaxy keyword research tool is included within the premium membership of Wealthy Affiliate.  If you would like to learn more about either Jaaxy or Wealthy Affiliate, I have included the links to our reviews of these products.

Related Post: My Wealthy Affiliate Review

Related Post: My Jaaxy Review

There are many factors to consider when first starting out online, many factors that are covered out really well within the training of Wealthy Affiliate.

Regardless of the type of online business you are planning on starting, keyword research is a must.  But there are many factors within starting an online business such as Search Engine Optimisation, Website Building & Optimisation that you will need to also master aside from keyword research.

Don’t think just because it has Affiliate in the title, that it is just about affiliate marketing.  Although that is the premise, there are many factors we have used for our wedding stationary online business to ensure it goes in the right direction.

Hopefully you are now at a point where you know what a keyword research tool is, and how to start off with the right strategy (low-hanging-fruit) that will ensure your business starts out great.

If you still have any questions around keywords, keyword research or want to know a little more about Jaaxy or Wealthy Affiliate please write a comment below and we will respond to you as soon as we can.

27 thoughts on “What is a Keyword Research Tool? A Comprehensive Guide for Beginners”

  1. I really like This review of Jaxxy 

    Jaxxy is one of the best Keyword research tools (if not the best) I’ve seen online currently. Ive been using it for a while now and I’ve seen all my post get ranked the first day of posting. It definitely works and can be a major help to anyone, whos struggling on finding the right keywords to use in their articles. 

    Thanks so much for sharing really appreciate it 

    • Hi,

      thanks for checking out our blog and for writing some comments.  

      Keyword research is such an important element to any online business, if you do not do it effectively it can be really hard to get your content noticed.

      Regardless of the type of online business, you need to be ranking at the top of the search results.  This is where the low-hanging-fruit technique really comes into play.

      I am glad Jaaxy is working for you, it is a great keyword research tool that is really easy to use too.

      thanks again


  2. Awesome post John. You have very precisely defined the importance of keywords. It is a common tendency of a newbie to stick to their interest and write whatever they feel like writing

    Through your article many people will appreciate the value of keyword research. Also, you have described a wonderful keyword research tool Jaaxy. By the way, have you used any other such tool like “Uber suggest”? Is Jaaxy the best tool available in the market in you perspective! 

    Thanks a lot for sharing this useful post. 

    • HI Akshaysaxena,

      thanks for checking out our blog and for writing some comments.

      There is nothing stopping people writing about their interests, it is one of the best things about creating a blog.  But you need to start with keyword research and write it in a way that it is very relevant to that keyword.

      I have seen ubersuggest, it is on my list to review.  From first glance it looks interesting – Neil Patel knows his stuff and is well known in the affiliate marketing world.

      But I love the simplicity of Jaaxy, and I feel some of the features of ubersuggest are for a more advanced marketer.

      I will let you all know more with my review soon.  Stay posted



  3. Keyword research is very important in SEO this days, infact keyword research is the first SEO practice to be carried out to achieve marketing and search engine success. Knowing what it is and how to research about it is what the review entails. I love the fact that it is detailed and elaborate.

    thanks for this piece.

    • Hi Marshall,

      thanks for checking out our blog and for writing some comments.

      You are so right, if you can get it right from the start the timescales for success can dramatically reduce.  Get it wrong and it is a hard slog to get anywhere.

      thanks again


  4. Keywords search is paramount for online business, because we can not just write content we think might fit. We need to know that our content will find a market. 

    That is why keywords search is so important. Today we see tools for keywords search popping up from everywhere, so what is the main difference or plus of Jaaxy? 

    Like why should I pick jaaxy over ubersuggest for example? 

    And I like the affiliate part of it, because it may just become a self paid tool at a certain point…..thanks

    • Hiya,

      thanks for checking out our blog and for writing some comments.  Keyword research is so important as you say, and you are right there are plenty of tools out there.

      The key element I like about Jaaxy is the fact it is so easy to use, other tools try to overcomplicate the information they provide you straight away.  There may be a point for someone wanting to have multiple tools.  I know bloggers who use Jaaxy for their keyword research and SEMRush for other factors.  But they all still use Jaaxy for the keyword research element because it is accurate, quick and really easy to use.

      I remember when I first started out, there were so many things to learn and do, I didn’t want a complicated tool to use.  I wanted something that was easy.

      That is why we suggest Jaaxy.  Added to the fact, it is included within Wealthy Affiliate where the training is so comprehensive in all factors.

      Thanks again


  5. Keyword Research Tool is one of the most important tools for any online business. 

    Jaaxy is one of the easy-to-use tools, yet a very effective one. I can see a lot of great features especially the affiliate programs, brainstorming and about how to use the low hanging fruit principle in ranking. 

    I actually use Jaaxy on my regular blogging and I totally agree that this is highly recommended. However, this article makes me think about the premium membership. Do you recommend premium memberships for beginners? 

    Best regards, 


    • Hi Che,

      thanks for checking out our blog and for writing some comments.

      Jaaxy is a great tool and has loads of great features.  The Jaaxy starter membership has 30 free searches, and there is naturally a premium membership.

      I feel it is a valid investment towards our online business, as I am completing keyword research daily for content ideas and for writing content.

      That decision is obviously up to you, but there is something to consider regarding the Jaaxy membership.

      I personally would get a Wealthy Affiliate premium membership because it includes Jaaxy within it.  It then gives me tons of training to do with online business, it provides websites, website hosting, website tools and all the support you could ask for.

      Once you are making money online, you can then upgrade to the higher Jaaxy rates to add efficiency to your business.

      hope that helps


  6. Great post! You are so right, everywhere is just promotions of keyword tools but in fact, no explanation of what it is! 

    I am glad to learn about low-hanging-fruit. I have a new website, and my first 20 posts are targeting broad keywords, unfortunately, I am not ranking for these posts well, and now I understand why. Targeting keywords with low competition is the only way to rank for the brand new website. 

    Thanks for your in-depth explanation. I will try Jaaxy.   

    • Hiya,

      thanks for checking out our blog and for writing some comments.

      Yeah, if you are starting too broad you will find it to be a hard road.  Start narrowing down your keywords, stay really relevant to that keyword and you will be able to link to your broad keyword posts.

      That should help the rankings of your 20 posts, internal links are really important to making it search engine friendly.

      Hope that helps?


  7. Dear John,

    Thanks a lot for the informative and helpful article. In order to drive organic traffic, keyword and keyword research tool plays a vital role and you have provided great information in your post. Thank you for taking the time to do this.

    First of all, thank you for such a concise article about Jaaxy – if I wasn’t already a member, I would have certainly become a member after reading your post.

    To share my experience…

    I am using Jaaxy for 2+ years and with the help of Jaaxy I have 165+ posts on my site. Many of my posts are ranking in the first page and second page, without Jaaxy its not possible. Jaaxy is more than a keyword research tool and the benefits are numerous and you explained it very well. Jaaxy is one of the very best keyword research tool I came across online and the best thing is you can try it for free (30 Free searches).

    Much Success!


    • Hey Paul,

      thanks for checking out our blog and for sharing your experiences with keyword research and Jaaxy.

      A nice concise summary, thanks


  8. This is a great article mean for a beginner like me on keyword research tool. I must commend your effort in putting this article together to share with us. I am a beginner in online business in area of affiliate marketing and blogging. Thanks for exposing me to the knowledge of Jaaxy. This will help me in knowing the right keywords to use when creating content on my site and also help my site ranking. Thanks for sharing this informative article. Great job!

    • HI Brent,

      thanks for checking out our blog and for writing some comments. 

      Gem and I are always looking for ways to help people find the best affiliate marketing tools and affiliate marketing in general.  Keyword Research is such an important element, and we are glad we could help!



  9. Hi I found your review of the keyword research tool fresh and interesting so thank you for sharing this with me. 

    It is so true what you say most reviews about keywords and search engines just try and sell you something, they never actually teach you what it is for and how to use it. 

    You do the opposite after reading your review I have learned exactly what it does and how to use it. That is why I found you review fresh and interesting. 

    I have been a member of the Wealthy Affiliate community for over 9 months now and I use the Jaaxy tool you have mentioned. It is fantastic and a massive help in building my website.  

    15 posts on the 1st page of google is testament to how well it works  

    Anyone reading this who is thinking about building your own website and using this wonderful tool, I say go for it, you will be so glad you did. 

    Take care and good luck to you. 

    • Hi Matthew,

      thanks for checking out our blog and for writing some comments.

      Thanks for sharing your experience, 15 posts on page one is fantastic! Well Done!

      thanks again


  10. I am glad to come across this comprehensive beginners guide to keyword research tool, Jaaxy. 

    The Jaaxy is a very essential tool for anyone who wants to be able to build a profitable business online because getting more traffic is what every website owner hopes to convert to money in their pocket. 

    I’m lucky to be a premium member of the Wealthy Affiliate program which means that I would get this for free. 

    I’m excited to get to the point where I start to reap the benefits of the Jaaxy Keyword research tool.

    i especially love the Brainstorm HQ that helps with staying up to date with information and latest trend on my niche. 

    This should help keep me one step ahead of most people in the same niche. 

    This is definitely a great tool.

    • Hiya,

      thanks for checking out our blog and for writing some comments.

      It is a key step for any blogger or online business and having it as part of your WA membership just makes it a great partnership.



  11. Hello John,

    Thank you so much for your excellent guide on keyword research tool. I have already visited Jaaxy few times. But never have gone through it properly. You have done a greatly simplified explanation on the screenshot.
    Actually, I’m creating a few contents to start my website. I was trying to make it authentic and reliable. In the meantime, your guide and teachings just came in. It is really of great help and benefited a lot.
    Once again, thanks a lot for sharing this valuable and informative post.

    Best wishes to you and your family.

    • Hi Ranao,

      Thanks for checking out our blog and for writing some contents. 

      Keyword research is such an important step in your online business, but you want it to be easy too.

      That is why we love Jaaxy!



  12. Hi John, thanks so much for providing this detailed tutorial on ” what is a keyword research tool?”. I have never understood it better than now. Knowledge of keywords is essential for all internet marketers. 

    As a Google Certified Digital marketing specialist, I always thought Google has the best keyword research tool. 

    I have been hearing of Jaaxy as the best keyword research tool out there, but never knew why, however, with the explanation you have provided, I understand why Jaaxy has an edge compared to others.   

    • Hi Tolu,

      thanks for checking out our blog and for writing some comments.

      I personally feel the Google tool is ok for when you are targetting PPC campaigns, but most new people are looking for SEO keywords as it is free traffic.

      That is why Jaaxy is a much better option!


  13. Jaaxy sounds great John,

    I’ve been using Google keyword tool but it’s not as detailed as Jaaxy because instead of writing numbers, they just tell you if the search is high, medium, or low. It’s great in a way as there are some helpful keywords I could start targeting but nothing as what Jaaxy can provide me with. I’m sold, registering now!

    • Hi Riaz Shah,

      thanks for checking out our blog and for writing some comments.

      There are many features that make Jaaxy a lot better than the Google Keyword Tool!



  14. I don’t see INK for All in this article but it’s the new fav tool: http://bit.ly/2IiHXlQ. I have absolutely no idea about how Google works and this program is the first app with an AI-assistant that I’ve worked with that helps me out with this extremely important part of my workflow, and not just recommendations on tone and sentence length. This is for sure the kind of tool I want in 2019


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