What is a Keyword Research Tool? One of the things that I have noticed out there, is that no one really explains what a keyword research tool is, or what information a keyword research tool provides you.
They just try to sell you the keyword research tool they believe is the best, without explaining your question.
So, I want to make sure you fully understand what a keyword is, what a keyword research tool is, why it is such an important part of your online business and also how to complete keyword research too.
Let’s start with clarifying your understand of what a keyword or keyword phrase is.
What is a Keyword or Keyword Phrase?
We use keywords or keyword phrases every time we write a search term into Google, Bing, Yahoo or YouTube. It is how the search engines are able to understand what we are looking for help with and what results to show you.
Imagine typing into Google, what is a keyword research tool and they display information about SEO techniques. Whilst they are related, it isn’t what you were originally looking.
So, keywords are used by:
- Visitors to a search engine looking for help with something
- Search Engines to provide search results
- Online Business Owners to make sure their content is highly relevant for the search engines to display at the top of the search results
To be able to ensure you are able to target effective keywords, you need a keyword research tool.
What is a Keyword Research Tool?
Now, if you just pick a common or broad keyword and write content that is not an effective strategy.
There are billions of search results that come up and if you don’t understand how to research the best keywords to target to get your new website ranking, then you will find it extremely difficult to get anywhere with your content.
High-quality content is important, but if you do not complete any keyword research you will find it like walking through a darkened room trying to find the light switch.
A Keyword Research tool allows you to check out keywords and find effective low competition keywords to target with your content. It connects with the search engines to ensure you get the results you need and help you target effective keywords to add content about.
Rather than targeting a highly competitive keyword that has already been covered off effectively by authority websites, it allows a new website owner to target a low competition keyword or what we like to call the low-hanging-fruit keyword.
Low Hanging Fruit Keyword Strategy
A new website will take time to get ranked into the search engines, and if you don’t target low hanging fruit keywords you will find it will be harder to rank and get noticed.
A Keyword Research Tool provides you with information around any keyword you are trying to target and can even give you a much better option to target.
An authority website that has been around for a while will have the options of many keywords to target, but a new website owner will definitely benefit from targeting a low-hanging-fruit keyword.
A Low-Hanging-Fruit keyword is a keyword that receives some traffic on a monthly basis, but more importantly only has a few competing posts for the same keyword.
The ideal low-hanging-fruit keyword to target for a new website is typically above 100 monthly searches and less than 100 QSR (competing sites). But the lower the QSR score the better.
There is no point targeting a keyword that receives thousands of monthly searches but has over 200 competing websites if you are just starting out.
Starting out is tough enough without having to compete with authority websites.
But a keyword research tool might show you a different keyword, maybe a longer variant of the same keyword that might only receive 200 monthly searches but has only 20 competing websites.
If you can rank your post at the top of the search results, I would much rather have 200 monthly clicks than none at all from the more competitive keyword, that is how you build up to getting your authority and then you can start competing with the big boys on more competitive keywords.
Why a Keyword Research Tool is so Important to Your Business!
That is why a keyword research tool is so important to your business. Targeting low competition keywords that have some monthly traffic on a new blog will definitely lead to more traffic than a new blog trying to compete with just any old keyword.
What a Keyword Research Tool Shows You…
Below is a screenshot of what information you will see using a keyword research tool. We are using our preferred keyword research tool, Jaaxy but you will find the information similar to what you will see elsewhere.
Let’s explain the different headings and the results that they provide you:
AVG: The average number of searches this keyword receives a month
Traffic: Visits to your website if you achieve first page rankings in the search engines
QSR: (Quoted Search Results) – The number of competing websites ranked in Google for this exact keyword
KQI: (Keyword Quality Indicator) – The quality of the keyword, Green is Great, Yellow is OK, Red is Poor
SEO: A score based on traffic and competition, the higher the score, the more likely you will rank for the keyword. Score is out of 100, the higher the better.
These are some great metrics letting you know which keywords to target, and it also will give you more keywords to target later on.
Domain: It will also let you know if that domain is available for you to buy.
Using the Keyword Research Tool
With Jaaxy, the keyword research tool is really easy to use. Just type the keyword you are wanting to write an article about, and it will give you the details for that specific keyword, but it will also give you a number of relevant keywords too.
There are alternative keyword research tools out there, but to be honest they all seem to be a little more complicated to use and understand.
That is why we like Jaaxy, it is a powerful tool that is really easy to use and understand. It also provides a few other tools within it that can help you with your website and content creation too.
From the screenshot above, you can see that “What is a Keyword” is really competitive and would be tough for a beginner to rank for, but if we chose “What is a Keyword Phrase” that is a better option.
Ok, it only has an average of 96 searches a month, but it only has 24 competing sites and I bet with the right training you could easily rank well for that. You goal is to be on page one of the search engines, write a better post than the ones already there and you could find yourself being number one soon.
Think about it, how often have you gone to page 2 of Google to find what you are looking for? 96 clicks is better than none, like I said.
What is the Best Keyword Research Tool for Beginners?
We think that Jaaxy is a great keyword research tool for beginners. The main reason being that it is so easy to use and understand.
With a great traffic light system for whether to use a keyword or not and some other great tools that we will go into detail in within our Jaaxy review, it is a great simple tool that is a great companion for your online business.
Jaaxy provides you with a number of features to help you with not only your keyword research, but also allows you to research your niche a little more in detail.
We also love the affiliate program tool to see affiliate programs you can use within your niche too.
Here is a short guide on what the tools are that Jaaxy provides.
Once you start ranking your content, this is a great tool to keep an eye on how your rankings are going. Are you blog posts going up, are they are the top of the search results or are they dropping meaning you need to do something about it…?
You can also tag posts to keep an eye on your rankings within the dashboard too.
This is a great tool to analyse your competition, who is also competing for the same keywords you are targeting. Then you can review their content to ensure you right a better version.
You can also discover some SEO trends using this tool too.
Alphabet Soup Technique
Have you ever noticed that when you start typing a keyword into Google it starts prompting what your question might be? This is called Google Instant and it changes as you change the letter. So, as you type a term and then add a, b c, etc. it changes the result.
This can open up tons of different search terms for you to start keyword research on. But doing it through google takes time, this tool does all the work for you. Just type your chosen keyword into the box and see all of the different results that come up from the alphabet for you to analyse.
(This is my favourite tool within Jaaxy).
Find out what is trending online, what is popular and stay up-to-date within your niche with this great little feature
If you are unsure what affiliate marketing is, we suggest you check out our post What’s Affiliate Marketing and How Does it Work. Affiliate Marketing is a great partner for any online business owner and this tool allows you to search for relevant affiliate programs within your chosen niche. Search 4 of the main affiliate networks to find products or services you can promote and earn commission for.
We Recommend Jaaxy, Best of All it Comes with Another Great Feature!
If you are just trying to get your head around keywords, keyword research and SEO then you might find it interesting to know that Jaaxy is also from the guys behind Wealthy Affiliate.
Wealthy Affiliate is comprehensive training platform that provides people just starting out all the training and tools required to build a profitable online business.
The Jaaxy keyword research tool is included within the premium membership of Wealthy Affiliate. If you would like to learn more about either Jaaxy or Wealthy Affiliate, I have included the links to our reviews of these products.
Related Post: My Wealthy Affiliate Review
Related Post: My Jaaxy Review
There are many factors to consider when first starting out online, many factors that are covered out really well within the training of Wealthy Affiliate.
Regardless of the type of online business you are planning on starting, keyword research is a must. But there are many factors within starting an online business such as Search Engine Optimisation, Website Building & Optimisation that you will need to also master aside from keyword research.
Don’t think just because it has Affiliate in the title, that it is just about affiliate marketing. Although that is the premise, there are many factors we have used for our wedding stationary online business to ensure it goes in the right direction.
Hopefully you are now at a point where you know what a keyword research tool is, and how to start off with the right strategy (low-hanging-fruit) that will ensure your business starts out great.
If you still have any questions around keywords, keyword research or want to know a little more about Jaaxy or Wealthy Affiliate please write a comment below and we will respond to you as soon as we can.