What is CPA Affiliate Marketing?

What is CPA Affiliate Marketing_

There are a number of different methods to achieve affiliate marketing. We will be focusing on CPA Affiliate Marketing in this post, how it works, what benefits are there and more importantly how to get started if you choose it is right for you.

CPA stands for cost per acquisition, commonly called Cost Per Action.  This is where you earn a commission for someone taking an action rather than making a purchase.  Acquisitions range from requests for service, filling out forms to installs or downloads.  It is a multi-billion-dollar industry and many affiliate marketers are using CPA Affiliate Marketing without even realising it.

How Does CPA Affiliate Marketing Work?

CPA Marketing is where you can earn revenue without actually making a sale.  A simple example would be, an insurance company paying you just for a lead.  You send someone from your website to a website or comparison site where they fill in an insurance quote.  They might not necessarily take out the insurance policy, but that doesn’t matter you get paid for the lead either way.

The most common example you may have come across is display advertising through Google Adsense or MediaVIne.  Whilst these are common across many sites, they are best left until the point where you are getting a ton of traffic.  You need high levels of traffic to earn decent money from CPA Marketing via these routes.  MediaVine won’t even accept you until you are getting 30,000 monthly visitors – so definitely one to target when you reach those levels, but not if you are just starting out.

CPA Affiliate Marketing is definitely worth it in the long run but starting out it will be hard to just target it, you are best off using it alongside normal affiliate marketing.

What Differences are there between Affiliate Marketing & CPA Affiliate Marketing?

There are some key differences between Affiliate Marketing and CPA Affiliate Marketing.  Affiliate Marketing is typically promoting a product or service, and you receive a commission if someone buys that product or service. Most new affiliate marketers will target Amazon.  It is the world’s largest marketplace and has an affiliate program that is easy to join.

CPA Affiliate Marketing does not necessarily rely on the sale.  If you lead them to a company, that is enough to earn the commission.  If someone sees an ad on a website that they click onto, but don’t buy anything you will still earn the commission.  CPA is often compared to lead generations, not direct sale.

The Benefits of CPA Affiliate Marketing

CPA Affiliate Marketing has many benefits.  Mainly down to it be truly passive.  You need to put in a lot of groundwork to build up the traffic and actually monetise your website.  But writing an article and then taking a couple of seconds to add a Google Ad onto it, means all of your work is done.

Other types of CPA affiliate marketing, where a specific task is required, can also have fairly substantial pay-outs.

Let’s say you have a website that compares home or car insurance.  Instead of promoting one brand, you could incorporate a number so that people will get a quote from 5 or 6 to see which the best deal is.  Having a CPA affiliate partnership with each will result in them all paying you for the lead. Even if none of them get a sale.

CPA Affiliate marketing done right can be extremely profitable, even without selling anything.

Which Is Best? Which Should I Choose?

I wouldn’t even thing of it that way, I would suggest anyone to utilise both.  The best part about CPA Affiliate Marketing is it will work on pretty much any blog or website.  No matter, what your current monetisation methods are.

You could easily use both methods on any website, and as long as you focus on creating great helpful content that builds up high levels of traffic, you could see that both methods will earn you decent amounts of return.

How to Get Started in CPA Affiliate Marketing?

Like anything, research is going to be key to success with CPA Affiliate Marketing.  You are going to want to search for CPA Affiliate Networks out there and check them out.  Just like joining a normal affiliate network you are going to want to review the services they offer, pay structure and the variety they offer.

You also need to check out the criteria for applying to these networks.  Many of them are looking for websites that are already drawing in high traffic already and if you are not there yet, you will not be accepted.  Don’t apply too early, focus on creating great content and getting organic traffic and then applying later.

It is the same regardless of the strategy you follow, build content, attract visitors and then monetise your site.

CPA Networks are really particular about who they accept, because their model is based on your legitimacy, so you may get turned down.  The key is to not get discouraged and follow these tips on being accepted when applying for a CPA network.

  • Even though CPA Marketing doesn’t rely on having a website, having an established website with a daily stream of visitors will definitely tip the balance in your favour.
  • Have a domain specific email address will show you are credible.  Compare John@bestaffiliatemarketingtools.org to John@gmail.com.  there is a key difference between them.
  • Be totally honest about you past history, site traffic and conversion rates.  They will check out your traffic volumes anyway, so lying about it will not work and ruin any future applications you try with them too.
  • Don’t give up.  If you are not accepted at this point, carry on working on content and try again later down the line.

If you are just starting out with affiliate marketing, I would totally recommend you work with a platform such as Wealthy Affiliate.  It is the only training program I would recommend for learning effective ways of creating awesome content that gets you regular traffic to benefit from normal affiliate marketing or CPA Affiliate Marketing.

Here is a list of 5 CPA Networks to consider:

  1. MaxBounty
  2. PeerFly
  3. Clickbooth
  4. Cash Network
  5. Adscend Media

Helpful Tips for Successful CPA Affiliate Marketing Campaigns

Once you are finally accepted into a CPA affiliate network, it is time to set up your successful campaigns.

Whilst blogging and creating content to gain traffic works, there are also a few other strategies that will work for CPA or PPC marketing campaigns.  Remember the key is relevance.

  • Creating a Landing Page – Landing pages differ from normal blog posts as it is a specific page where you funnel your website traffic into.  A normal blog post will typically be there to help the reader, answer a question or educate or inform.  A landing page is optimised to get the reader to follow the direction you want – clicks and conversions.  Find ways to link to your landing pages from your blog posts and you can have an effective strategy.  This will work for normal affiliate marketing too.
  • Have fun with a Splash Page – This is a page that a visitor to your site lands on before hitting your website.  It is often a fun page which can contain music, animations or graphics.  It can be used to get visitors excited to engage in your site or a way to get them to take a specific action.  Anytime someone hits a new site, they can have their guard up.  This can sometimes let them relax before they hit your content.  It also adds a bit of personality to your site too.
  • Using Paid Ads (Carefully) – Paid Ads is a very effective marketing campaign and can be highly profitable… if you get it right.  Otherwise it can end up costing you a fortune.  But using places like Facebook Ads or Google AdWords can drive high levels of traffic to your website.  If they take action with your CPA campaigns, then it can end up being a great cycle and strategy to use.  But the key to this is setting yourself sensible budgets.  Start small and only expand on the campaigns that are working.

These are just three of the many different strategies CPA Marketers use, but they are very effective.  Affiliate Marketing and CPA Affiliate Marketing are definitely two campaigns that you can utilise together to grow your earnings online.

Whether you are just starting out or looking to expand your current online business, I would definitely recommend CPA Affiliate Marketing – just don’t rush ahead of yourself.  Once you have consistent traffic then that is the time to start monetising your website.  Some places like MediaVine expect 30k visitors a month before you can join but others are more accepting of lower traffic thresholds.  Start with creating great content and explore these avenues at the right time.


If you have any questions or would like to know more about CPA Affiliate Marketing or Affiliate Marketing in general, please get in touch with a comment below.  Look forward to hearing from you and good luck with your marketing campaigns.

What is SEO and PPC? – Which Strategy is Best?

What is SEO and PPC? – Which Strategy is Best?

If you don’t know what SEO and PPC are, this will be your chance to fully understand both strategies.  But it will also answer the question which one is best for you.

Getting your website found by the search engines is key in getting any traffic.  Both strategies are effective, but there are definitely things to understand about them before you choose which one is for you.

We will explore both strategies, let’s start with SEO…

Search Engine Optimisation – Everyone Needs This Strategy

The reason why everyone needs this strategy and will benefit from it is… it is a free marketing method.What is SEO and PPC

By making sure your website is optimised and found by the search engines, it means that any conversions (sales) you have become 100% profit.

Let’s start with the Pros and Cons of SEO Marketing:

The Pros of SEO Marketing

  • It is a free marketing strategy for online marketing and this makes it an ideal strategy for beginners.  It makes it very cost effective and has the better Return on Investment.
  • When you get ranked in the search engines, it is classed as an organic ranking, which can improve over time with more engagement.
  • A great way of increasing organic traffic, and also gives you an insight into how you are ranked against your competitors for the same keyword.

The Cons of SEO Marketing

  • It isn’t a quick method, it takes time to build up your trust and rankings with the search engines
  • The Search Engines change their algorithms regularly, which can affect any rankings you have built up. (Easy to combat with quality content).
  • Competition on some keywords will make it harder to rank for it, without the correct strategy.

How Does SEO Marketing Work?

Whilst both SEO & PPC marketing starts with a keyword, they have different things you are looking for.

The first step with SEO is keyword research.  You need a keyword research tool; our preferred option is Jaaxy.

In fact, if you are not doing any keyword research you are just writing content with no chance of getting it ranked on page one of Google.  With SEO, there is no point in targeting a keyword that gives you a chance of getting onto that page one.

But if you target a keyword with high competition or no searches, then there is no point writing the article.

I go into more detail on keyword research in my post “What is Keyword Research in SEO”.

But in short, you want to target posts with an average traffic of 100 a month and a competition of less than 100.

But do not just rely on the keyword in the title, the key to Search Engine Optimisation these days is Quality Content.

How to Optimise Your Website for the Search Engines

There are some key things you can do to ensure your website is optimised for the search engines.

WordPress is an ideal website choice, it is ideally optimised for SEO, is mobile friendly and with the addition of a simple plug-in, you are good to go and get found by the search engines.

What is SEO and PPCI highly recommend the All-in-One SEO plugin for WordPress, I know others use Yoast – but either way, installing this plugin will be the first step to getting your website onto the Search Engines.

Now, Google is great at finding new content – there are steps to quicken the process, but I will cover that shortly.  But Bing & Yahoo, are not so great at it.

To get your website and your posts ranked into the search engines you are best off submitting a sitemap to both Google & Bing/Yahoo.

You will need to use Google Search Console & Bing Webmaster Tools for this.

SEO does heavily rely on both effective keyword research and quality content.  Whilst submitting a sitemap and using the right keyword is a start to the SEO strategy, the most effective route is quality content.

Google is constantly changing its algorithm to give its users better results.  Things they are now looking at are:

  • Is your Website Mobile Friendly?  More searches are done on smartphones now
  • Is your Website Secure?  Websites with SSL will rank better
  • Is your Content relevant to what the search was?
  • Does it get Engagement? – Comments

SEO Rankings can sometimes not be consistent, and they are constantly reviewing it.  If your content is highly relevant and helpful to the searcher, gets regular comments and people are staying on your site and really engaging with it – your rankings will go up. You goal is to be on the first page of the search engines.

But if your content is the reverse of all this, then it is likely to go down.  Be mindful of any platform that works off duplicate content, the search engines hate duplicate content and will just drop your rankings massively.  It needs to unique and helpful.

Getting your content ranked relies heavily on the content, but it can be hard when first starting out – See my review of the training platform I learned everything online.

Related Post: My Wealthy Affiliate Review

Final Word on SEO Marketing

There are many aspects of SEO marketing that are appealing, definitely when starting out and it is the most used way as it doesn’t cost you anything.

Getting natural rankings through SEO will lead to long term marketing campaign that isn’t reliant on anything other than keep posting great content.  The more often you post great content, the higher your rankings will be.

Some aspects are harder at first, like getting the engagement side of it – but platforms like Wealthy Affiliate have great features like SiteComments. Where you will get quality comments from other members that will definitely help with your rankings.

If you want to learn a sound SEO strategy, you will definitely benefit from their training.

Relevant Post: Keyword Research in SEO

The PPC Strategy – What Do You Need to Know?

Whilst SEO is a free marketing strategy, it does take time to get those natural rankings that will benefit your onlineWhat is SEO and PPC business.  But there is a marketing strategy that will get you to the top of the search results straightaway, but it does mean you will need to pay for it.  Let’s go through the Pros & Cons of Pay-Per-Click (PPC) before I delve into it fully.

The Pros of PPC Marketing

  • Instant Traffic – You don’t need to wait for the search engines to find your content
  • Very easy to Target a Specific Audience
  • You only Pay When Someone Clicks

The Cons of PPC Marketing

  • Has to Be Relevant – You are paying with the hope of it converting
  • Can be an Expensive Strategy
  • Will Stop When You Stop Paying

Investing in PPC can be a sound strategy, but it is more important to have highly relevant content with this method.  If you are spending money to get it to the top of the search engines and getting people to click your advert – then you want the reader to follow a Call to Action (CTA).

You do not want to get people to your post to just leave, otherwise there is no point of using PPC.

How Does PPC Marketing Work?

If you want to advertise on Google, you will need to join AdWords.  Bing & Yahoo use the same platform and you would use Bing Ads.

Keyword research is still essential with PPC marketing, but you are not so worried about the competition figures as to you are paying to be above the natural rankings.

PPC Marketing requires you to choose which keywords you target, and you put in a maximum amount you are willing to spend per click.

You will need to consider your budget, but also how many other people are advertising for that keyword.  This will impact the price you pay.

You do not want to bid too low and not getting anyone visiting your site, but also you do not want to pay so high that it doesn’t pay to convert.

It is always worth checking out how many other ads there are for that keyword, as you don’t want to be appearing as an ad on page 3 because you will not get clicked.

Final Word on PPC Marketing

If you can get PPC Marketing right, you can use it effectively to increase revenue – either from expanding campaigns or using it to increase traffic to an SEO post that you have found is converting well.

The key thing to consider with PPC is you are paying, so it needs to convert to have any chance of having a Return on your Investment.  But also remember, once you stop paying your audience will disappear too.

You also need to consider what your budget is and stick to it.  If you don’t get your PPC campaigns right you can lose a lot of money and if you haven’t got it, it is not worth it.  Don’t chase it because it is quicker, use it when you know what you are doing.

SEO vs PPC??

Some opinions out there are that you should choose one over the other.  That is simply not the case, I have found great success in SEO without venturing into PPC.  I have tried PPC Marketing and it can be useful, but I much prefer SEO and getting natural rankings.  But that doesn’t mean I will not recommend PPC.

In my experience, many have used SEO and utilise PPC when they know which campaigns are converting natural and using it to increase their revenue.

So, I would recommend both strategies for the right circumstances.  I would advise that if you are still unsure or do not know a lot about PPC, then SEO is more suited to you until you can learn PPC effectively.

The key things to consider with either strategy is that it all comes down to effective Keyword Research and Relevant Engaging Content.

If you can do this effectively, then you will succeed at either strategy.

Where Can You Learn SEO & PPC Marketing Effectively

At this point, I am hoping you have a grasp of both SEO & PPC Marketing, the key differences and which strategy might be better for you.

But I want to stress that for me, the best strategy is to use both – SEO is the core of any online business, it costs nothing and means any Return on Income is 100% profit.  But PPC is a great way of growing campaigns that are working.

But if you are still unsure about what it takes to master these strategies, I would recommend you read my review of the platform I used to start my online business.

Wealthy Affiliate has great resources that will help you master SEO & PPC campaigns, create great content and get started with an online business.

Whether you are looking at starting an online business, or you are struggling to get your SEO or PPC campaigns off the ground, Wealthy Affiliate can help anyone with their online business.

I used the knowledge I built up from WA to help with my wife’s online wedding stationary business – but have also been successful in starting an affiliate marketing business out of it too.

Check Out My No.1 Recommended Training Platform – Wealthy Affiliate

If you still have any questions about SEO, PPC or anything to do with Internet Marketing please leave them in the comments below and I will definitely come back to you ASAP.

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